Showing posts with label Sony SIX. Show all posts
Showing posts with label Sony SIX. Show all posts

August 1, 2019

Hoopdarshan Episode 81: Harman Singha and the Street Ball League



In Episode 81 of Hoopdarshan, actor, producer and NBA anchor Harman Singha joins us to talk about his latest brainchild: Mumbai's 3x3 Street Ball League. In a conversation with co-hosts Kaushik Lakshman and Karan Madhok, Singha discusses the conception of the league with celebrity co-owners, playing 1v1 against his brother Rannvijay Singha, his background loving the NBA, and the best food to eat in Jalandhar.

Harman Singha is an Indian actor, writer, and producer, famous for the web series A.I.SHA and for NBA India coverage on Sony SIX. Harman is one of the co-founders of the Street Ball League in Mumbai, for which they've brought together several celebrities from the city to invest in teams in their league including Esha Gupta, Melvin Louis, Sara Khan, Gursimran Khamba, and more.



Hoopdarshan is the truest voice of Indian basketball, and since we're such hopeless fans of the game, it will become the voice of everything basketball related we love, from the NBA to international hoops, too. On every episode of Hoopdarshan, we will be inviting a special guest to interview or chat to about a variety of topics. With expert insight from some of the brightest and most-involved people in the world of Indian basketball, we hope to bring this conversation to a many more interested fans, players, and followers of the game.

Make sure to follow Hoopdarshan on Soundcloud or search for 'Hoopdarshan' on the iTunes Store! Auto-sync Hoopdarshan to your preferred podcast app NOW!

Hoopdarshan can be found on...

May 30, 2019

Hoopdashan Episode 78: NBA Finals Warriors vs. Raptors preview with Manas Singh


With the NBA reaching its last stage of the season, we invited sports anchor Manas Singh on Hoopdarshan. In a free-flowing interview, Singh joined co-hosts Kaushik Lakshman and Karan Madhok for a discussion on the Warriors' potential three-peat, the effect (or non-effect) of Kevin Durant's in the Finals, Kawhi Leonard's redemption tour, and Stephen Curry's legacy. Singh told us why he is potentially 90 minutes away from an inappropriate tattoo.

Singh, who hosts the Sony SIX NBA show 'Saturday Morning Live' among more anchoring duties, also discussed two of his favourite teams in different sports: the NBA's San Antonio Spurs and the EPL's Liverpool FC. As usual, Kaushik and Karan round up the latest Indian basketball news, from Vaishnavi Yadav to the Youth Nationals.



Hoopdarshan is the truest voice of Indian basketball, and since we're such hopeless fans of the game, it will become the voice of everything basketball related we love, from the NBA to international hoops, too. On every episode of Hoopdarshan, we will be inviting a special guest to interview or chat to about a variety of topics. With expert insight from some of the brightest and most-involved people in the world of Indian basketball, we hope to bring this conversation to a many more interested fans, players, and followers of the game.

Make sure to follow Hoopdarshan on Soundcloud or search for 'Hoopdarshan' on the iTunes Store! Auto-sync Hoopdarshan to your preferred podcast app NOW!

Hoopdarshan can be found on...



May 9, 2019

Hoopdarshan Episode 76: Veteran Indian international Raspreet Sidhu


One of the most experienced players of Team India, Raspreet Sidhu joins the new episode of the Indian basketball podcast Hoopdarshan. A natural storyteller, Sidhu spoke with co-hosts Kaushik Lakshman and Karan Madhok about her father's role in her sports journey, basketball in Delhi, being on court for iconic moments in Indian hoops history, and the struggle for opportunities for India's women players.

In addition, Kaushik and Karan also discussed Harrison Barnes' visit to India, the main storylines from the second round of the NBA Playoffs, and whether or not a lay-up by Deepika Padukone can spark an Indian basketball revolution (not).



Hoopdarshan is the truest voice of Indian basketball, and since we're such hopeless fans of the game, it will become the voice of everything basketball related we love, from the NBA to international hoops, too. On every episode of Hoopdarshan, we will be inviting a special guest to interview or chat to about a variety of topics. With expert insight from some of the brightest and most-involved people in the world of Indian basketball, we hope to bring this conversation to a many more interested fans, players, and followers of the game.

Make sure to follow Hoopdarshan on Soundcloud or search for 'Hoopdarshan' on the iTunes Store! Auto-sync Hoopdarshan to your preferred podcast app NOW!

Hoopdarshan can be found on...

March 19, 2018

NBA Schedules Games To Be Broadcast in Primetime For India


This article was first published on SLAMOnline.com on March 9, 2018. Click here for the original post.

For nearly two decades as a basketball fan in India, the NBA forced me to become a morning person. Live games from the US/Canada in the evenings would be broadcast 9.5-10.5 hours ahead in time (and even further ahead for games from the West Coast), early in the mornings. So, while fans in North America watched the biggest playoff moments in primetime, me—and thousands of other dedicated Indian fans—watched them at the crack of dawn, with our morning cups of chai/coffee and, if you shared my palette, with stuff aloo parathas.

But only the smallest number of dedicated fans could brave the mornings, to watch games before school or work, to sacrifice their social lives the night before to ensure the early wake-up call.

Fortunately, in the run-up to this year’s playoffs, the NBA is looking to change some of that. With a little fix in their schedule, the NBA is hoping to bring itself closer to the Indian audiences than ever before.

On Thursday, the NBA announced the first-ever broadcasts of live NBA games in India during primetime for the Indian audience. From March 11-April 8, 2018, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday at 10 p.m. India Standard Time (IST) on SONY SIX, SONY SIX HD, SONY TEN 3 and SONY TEN 3 HD.

This builds on the League’s NBA Sundays campaign, a weekly live primetime game on Sunday evenings in Europe and Africa.

Full schedule of the NBA Sundays games in India on SONY SIX, SONY SIX HD, SONY TEN 3, SONY TEN 3 HD:

– Sunday, March 11 10 p.m. Toronto Raptors @ New York Knicks

– Sunday, March 18 10 p.m. Oklahoma City Thunder @ Toronto Raptors

– Sunday, March 25 10 p.m. Cleveland Cavaliers @ Brooklyn Nets

– Sunday, April 1 10 p.m. Philadelphia 76ers @ Charlotte Hornets

– Sunday, April 8 10 p.m. Dallas Mavericks @ Philadelphia 76ers

“We are excited to bring primetime games to India for the first time to help meet the growing demand fans in India have for live NBA content,” said NBA India Managing Director Yannick Colaco. “The NBA Sundays campaign is part of our continued commitment to customize exciting NBA content for local audiences, and fans in India will have access to a tremendous schedule of live games during primetime featuring some of the league’s top players.”

“Providing primetime coverage of NBA games on Sony Pictures Sports Networks gives every basketball fan easy access to all the NBA action,” said Mr. Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India. “Our collaborative efforts with the NBA continue to help us engage with existing fans and develop new fans. We will strive to grow the NBA’s presence in India and expand its reach in the coming years.”

The NBA’s partnership with Sony Pictures Networks India (SPN) began in the 2012-13 season and includes more than 500 English and Hindi games each season. This season the NBA and SPN began broadcasting a package of nearly 100 live NBA games with Hindi commentary every weekend on Sony TEN 3 and Sony TEN 3 HD.

January 10, 2018

Hoopdarshan Episode 57: Ridhima Pathak on anchoring NBA show "Around the Hoop" for Indian fans


For NBA fans in India, one of the most consistent voices in the media over the past few years has been of Ridhima Pathak, anchor of the Sony SIX show NBA Around the Hoop. In Episode 57 of Hoopdarshan, Ridhima joins hosts Kaushik Lakshman and Karan Madhok to talk about her unlikely journey into NBA broadcasting, her love for the Cavaliers, Steph Curry, and her special khichdi recipe.

In the newest episode, Kaushik and Karan also discuss their favourites for the NBA All Star Game, the Lakers' Ball family fiasco, and more.



Hoopdarshan is the truest voice of Indian basketball, and since we're such hopeless fans of the game, it will become the voice of everything basketball related we love, from the NBA to international hoops, too. On every episode of Hoopdarshan, we will be inviting a special guest to interview or chat to about a variety of topics. With expert insight from some of the brightest and most-involved people in the world of Indian basketball, we hope to bring this conversation to a many more interested fans, players, and followers of the game.

Make sure to follow Hoopdarshan on Soundcloud or search for 'Hoopdarshan' on the iTunes Store! Auto-sync Hoopdarshan to your preferred podcast app NOW!

Hoopdarshan can be found on...

November 25, 2017

Hoopdarshan Episode 55: NBA India's MD Yannick Colaco


The NBA has made ambitious inroads in India over the last few years, from the elite level like the NBA India Academy to the grassroots like the Reliance Jr. NBA programme. To discuss this, NBA India's Managing Director Yannick Colaco joined Hoopdarshan in Episode 55, where we also spoke about Kevin Durant's recent India trip, NBA's broadcasting and social media growth in India, and future development programmes in the horizon.

Listen to the latest episode where hosts Kaushik Lakshman and Karan Madhok also preview India at FIBA World Cup qualifiers, Amjyot Singh's foray into the NBA G-League, and Satnam Singh returning to India for the UBA League. We finish with our thoughts from the first month of the NBA, including some Porzingis-worship, Kuzma vs. Lonzo, Celtics dominance, and more.



Hoopdarshan is the truest voice of Indian basketball, and since we're such hopeless fans of the game, it will become the voice of everything basketball related we love, from the NBA to international hoops, too. On every episode of Hoopdarshan, we will be inviting a special guest to interview or chat to about a variety of topics. With expert insight from some of the brightest and most-involved people in the world of Indian basketball, we hope to bring this conversation to a many more interested fans, players, and followers of the game.

Make sure to follow Hoopdarshan on Soundcloud or search for 'Hoopdarshan' on the iTunes Store! Auto-sync Hoopdarshan to your preferred podcast app NOW!

Hoopdarshan can be found on...

October 16, 2017

Sony plans to broadcast 100 NBA games with Hindi commentary in India this season


After a short, eventful off-season where (thankfully) it felt like the NBA never really went away, the new season is almost here, tipping off on October 17 - or the morning of October 18 if you are watching from India. There are going to be a number of players in new jerseys this season, and many teams literally wearing new jersey designs, and the potential of new legends to be made.

In India, there is also going to be a lot more NBA in Hindi.

With a mission to penetrate the popularity of the game deeper into the Indian market, the NBA and its Indian broadcast partner Sony Pictures Networks (SPN) have decided to air almost a 100 regular season games with Hindi commentary this season. The games will also, of course, continue to be simulcast in English as usual in Sony's other sports channels live.

According to the Economic Times, the move comes on the back of a trial period last season, when fourteen playoff games were broadcast with Hindi commentary on the Ten 1 channel. As per data provided by NBA India, the games with Hindi commentary were viewed on TV by 8.9 million people in India.

Sony SIX and Sony SIX HD, for the last few seasons, have broadcast two live games almost every morning during the NBA season in India in English. Now, two games per week - during the weekends - will be broadcast on Sony Ten 3 and Sony Ten 3 HD in Hindi, along with the Live wraparound show ‘Around the Hoop’

More via The Economic Times:

“India is one of the top 2 priority markets for us,” said NBA India managing director Yannick Colaco. “We want to popularise the game of basketball and NBA in India. That means we should make it more accessible for the audiences. With this move, we will be able to engage with not just existing, but also potential fans.”
Talking about statistics from last season’s trial run, Colaco said in the Hindi-speaking markets (HSM), the viewership of the telecast with Hindi commentary was double of that with English commentary.

A panel of expert commentators has been engaged to deliver analysis in Hindi for each game, said Rajesh Kaul, president of sports and distribution business at SPN.
The commentators have undergone training to fine tune their abilities in presenting NBA games, which included personalised training by long-time Indiana Pacers’ play-by-play announcer Chris Denari.

चलो बहुत अच्छी बात है. अब पहले से और ज़्यादा प्रशानशक NBA बॅस्केटबॉल का आनंद ले सकेंगे. With the Warriors sure to make another deep playoff run, I'm waiting to see who will be the first commentator to call Stephen Curry and Klay Thompson the छिड़कना-वाले भाईलोग #Splash Brothers.

March 8, 2017

NBA plans to woo larger Indian audiences with Hindi commentary soon


With broadcasts over the decades on ESPN/Star, Ten Networks, and most-recently, Sony SIX, NBA fans in India have become relatively familiar with the voices behind the NBA. The English commentary featuring the voices of Marv Albert and Jeff Van Gundy, Mike Breen and Kevin Harlan, Doris Burke and Mark Jackson, and a personal favourite - Walt Frazier - have become as legendary as the biggest moments in the game itself. The commentary has played along as the NBA's perfect soundtrack, providing fans in India (and around the world) the perfect language of basketball expression.

Very soon, it seems that India's other official language - Hindi - is set to enjoy its own moment of verbal basketball gymnastics.

At a conference in Mumbai organised by Asian-pacific digital broadcasting association CASBAA, NBA India's Managing Director Yannick Colaco mentioned that the NBA was very close to featuring Hindi commentary during Sony SIX broadcasts of live games in India.

Via IndianTelevision.com

Speaking at the CASBAA OTT summit in Mumbai, NBA India executive Yannick Colaco said that, since audio was very important for sports content, they were actively looking at going regional. "We are already having the audio for 600 games in Chinese," he stressed, adding that, in three months, NBA planned to have its games commentary in Hindi as well.

The NBA's decision follows a familiar blueprint pursued by the English Premier League (EPL) for football, which was a promising thought but was received to mixed reviews. The NBA was reportedly watched by over 140 million viewers in India over the course of last season.

Hindi is the second-most spoken language in the world (after Mandarin), with nearly 500 million speakers combined who speak it as a native or a second-language. With this move, the NBA could reach out to millions of viewers in India who are much more comfortable with Hindi than English as the language of broadcast, potentially expanding their fan-base further. It will take away from some of the perceived "elitism" of the game - of basketball as a foreign sport just for comfortable English speakers - and bring it down to the grassroots.

But on the other hand, I can also expect some backlash. Just like the reaction to EPL in Hindi, many habitual viewers will not be comfortable with the change in language and terminology from something that they have become accustomed to. Furthermore, there are millions of basketball fans in India who don't speak Hindi. Hindi and English are the most spoken languages in the country, but a large percentage of the population speaks various regional languages like Bengali, Telugu, Marathi, Tamil, Kannada, etc.

Of course, hardcore Indian basketball fans already have some experience of Hindi commentary and broadcast, and we can thank DD Sports for that. For decades, India's national championships have been broadcast both in English and Hindi (and often, in other languages too). They haven't always been very good.

Abroad, the most famous example of a crossover of American sports and Indian language has been the success of Hockey Night Punjabi, the Canada-based broadcast of the Ice Hockey league NHL. The Sacramento Kings have been ahead of the "India outreach curve" in the NBA thanks to their Mumbai-born owner Vivek Ranadive. At recent "Bollywood Nights" in Sacramento, they have made pre-game P.A. announcements in Hindi and had players wearing warm-up jerseys in the devanagari script.

Ultimately, the success of NBA in Hindi will depend not on the language but on the quality of commentators. The NBA will have a tough job at finding those rare individuals who are both articulate in Hindi and also experts in the NBA and basketball. Hindi speakers who cannot tell their Wilson Chandler from Chandler Parsons will not do. NBA experts without expertise in smart and coherent Hindi will be a let down: even many of us First-Language Hindi speakers would falter at instinctively remembering our paryayvachis and viloms. I also hope that the NBA looks at current and former Indian basketball players who have a natural understanding and experience of the game.

The NBA is ultimately a North American league and will always be first identified by its English commentators. But I hope that the move to switch to Hindi can be done the right away so we can have Hindi's own response to Marv Albert's "Yes!" and Walt Frazier's most popular "Clydeisms".

November 24, 2015

Second leg of ACG-NBA Jump basketball talent search held in Ludhiana (Punjab)


Last month, the NBA launched a unique talent hunt programme in India to find the young basketball player with most potential in the country. Joining hands with the ACG Worldwide Group, the NBA introduced the ACG-NBA Jump for players between the ages of 18-22 from around India. Tipping off in the third week of October in New Delhi, the ACG-NBA Jump is scheduled to be held in six Indian cities, pick a shortlist of the finest talents, and then train them to find the best among the best. The winner of this talent search will be given a shot to attend the NBA D-League tryout in the USA next year.

After a successful opening tip in New Delhi last week - which featured India's first NBA pick Satnam Singh as a special guest - the ACG-NBA Jump moved to the city that made Satnam the teenage star that he was: Ludhiana, Punjab. The second leg of the ACG-NBA Jump was held at Ludhiana's famed Guru Nanak Stadium on Saturday, November 21st. Senior Director of Basketball Operations for NBA India Carlos Barroca was among the coaches headlining this event and keeping their eye out for potential star talent from the city and nearby.

The first-of-its-kind ACG-NBA Jump programme will be split into three phases. In the first phase, six regional, one-day elite camps will be held in six cities: Delhi (Oct 26), Ludhiana (Nov 21), Hyderabad (Nov 28), Mumbai (Dec 12), Kolkata (Jan 9), and Chennai (Jan 16). Around 3-5 international coaches from across the globe will conduct the open try out session in all the six cities.The second phase will consist of a national elite training camp where 32 players selected from the six regional camps would assemble for a four-day training period. In the third and final phase, one top player from the national elite training camp would be selected to attend the NBDL Tryout in the USA for the opportunity to earn a spot on a D-League roster. The selected player would continue to undergo training up until the tryout in June 2016. Sony SIX, the official broadcaster of the NBA in India, will create a feature around ACG-NBA Jump, following the programme through its various stages and tracking the winner till his NBA D-league tryout.

October 30, 2015

NBA Jam returns to India for third year - more than a million students.. and Jason Richardson and Satnam Singh!


India's largest interactive youth basketball festival - NBA Jam tipped off its third season on October 28th. The travelling basketball festival will be held in a record 24 Indian cities for the next four months with plans to engage more than a million college students nationwide. India's first NBA draft pick Satnam Singh and former NBA player Jason Richardson will be among the special guests for the programme's tip off this year. You can register your team for the open 3x3 basketball tournament at: www.nbajam.in.

The traveling interactive youth festival will encourage and develop basketball participation across the country. In partnership with Sony SIX, NBA Jam powered by Jabong will provide an authentic basketball experience by combining exciting oncourt competition with lifestyle elements including interactive games, contests and live music performances. Through the strength of its association with college festivals, more than 3,500 teams from more than 1,000 colleges across the country will play in the event’s 3-on-3 tournament. NBA talent, including NBA legends and dunk teams, will travel to select cities to conduct clinics and interact with fans.

"NBA Jam powered by Jabong has grown tremendously over the last three years, and we are excited for its continued expansion as we travel to a record 24 cities this year," said NBA India Managing Director Yannick Colaco. "Along with our partners Jabong and Sony SIX, we are committed to growing the game in India by getting more fans of all ages to experience this unique festival."

Free registration for the 3×3 tournament within NBA Jam powered by Jabong is now open at www.nbajam.in. Registration is available for teams of men and women ages 16-24 who are enrolled in college at the time of the tournament. As the official NBA Jam apparel partner, Jabong will create an NBAStore.in Experience Zone at every NBA Jam venue that will allow fans to browse through the latest NBA merchandise and apparel on display. Fans who shop at these Experience Zones will also receive giveaways from Jabong and discounts for on-the-spot purchases.

Jam Schedule
  • October 28-29, 2015 Jalandhar (Lovely Professional University)
  • October 30-31, 2015 Ahmedabad (MICA)
  • October 31-1 Nov, 2015 Kanpur (IIT, Kanpur)
  • November 6-7, 2015 Goa (BITS, Goa)
  • November 13-14, 2015 Bhubaneshwar (Xavier's Institute of Management)
  • November 15-16, 2015 Jamshedpur (XLRI)
  • November 21-22, 2015 Lucknow (IIM, Lucknow)
  • Coming up
  • Bhopal
  • Nagpur
  • Surat
  • Coimbatore
  • Chennai
  • Guwahati
  • Bangalore
  • Kharagpur
  • Hyderabad
  • Kolkata
  • Pune
  • Kochi
  • Kozhikode
  • Delhi
  • Mumbai

Satnam Singh, the Punjab born 7-footed teen who became the first Indian citizen earlier this year to be drafted into the NBA (by the Dallas Mavericks) has been part of the promotional tour for the NBA Jam and was at the Lovely Professional University in Jalandhar for the programme's tip off yesterday. Additionally, former NBA player and two-time Slam Dunk champion Jason Richardson landed in India on Thursday, October 29th7, to begin a three-day promotional tour of the country for the NBA Jam and the continued growth of basketball in India. Richardson will travel to New Delhi, Ahmedabad (Gujarat), and Mumbai to conduct basketball clinics for players and coaches alike and engage with fans at two of NBA's premier events in India: the Reliance Foundation Jr. NBA programme and NBA Jam.
Richardson will make his first stop in New Delhi on October 29 where he will engage with Ramjas School students as part of the Reliance Foundation Jr. NBA programme . Then he will go to Ahmedabad on October 30 to participate in NBA Jam at the MICA Institute where fans will have the chance to meet him. Richardson will then visit Mumbai on October 31 for a live television appearance on Sony Six's NBA morning show 'Around the Hoop'.

"I understand that basketball is growing rapidly in India and I can't wait to experience the excitement firsthand," said Richardson, "It's encouraging to know just how many boys and girls across the country are picking up the sport and I look forward to meeting with some of the promising young talent India has to offer."

The 6-foot-six Richardson was the fifth pick from Michigan State in the 2001 NBA Draft by the Golden State Warriors. Over the course of his 14-year NBA career, he also played for the Charlotte Bobcats (now Charlotte Hornets), Phoenix Suns, Orlando Magic and Philadelphia 76ers before retiring in 2015. He was named in the NBA All-Rookie First Team in 2002 and is a two-time NBA Slam Dunk Champion (2002 and 2003).

Last year's NBA Jam visited 16 cities across India and reached more than 400,000 students.

October 21, 2015

Five more years of NBA basketball and (with new content!) on Sony SIX in India


The National Basketball Association (NBA) and Sony SIX - a television channel operated by Multi Screen Media (MSM) - are set to extend their profitable and high-profile marriage for five more years, in a deal estimated at around Rs. 250 crore (reported NitiCentral). The deal allows MSM and Sony SIX to continue to hold broadcast rights for NBA games and related NBA programmes in India.

This is great news all the way through. The partnership between MSM and the NBA was first announced in the 2010-11 season. A few years ago, the NBA and Sony SIX made a landmark decision to show two live NBA games daily during the course of the regular season, adding to a mammoth 14 live NBA games in India per week! As time passed and the NBA's popularity and viewership grew, SIX added many more supporting programmes to their NBA package, including India's first wrap-up show NBA Weekly, an Indian version of the iconic NBA Inside Stuff, grassroots events like NBA Jam from India, and more.

This season, all of the above is set to continue: two games everyday during the season, special All Star Weekend, Playoffs, and Finals coverage, condensed version of games at primetime in India, and other wrap-up shows. Additionally, IndianTelevision.com reported that Sony SIX will also create customized lifestyle-oriented, off-the-court programming from the NBA, Sony entertainment and Bollywood.

Via IndianTelevision.com

Sony SIX and KIX business head Prasana Krishnan commented, "Our partnership with the NBA has seen basketball become the fastest growing sport in India over the last few years. This clearly indicates that the TV viewing audience for the NBA will continue to rise. The launch of our customized local LIVE NBA wraparound program will also bring sports fans closer to the on-court action."
NBA India managing director Yannick Colaco asserted, "We are excited to extend our partnership with Sony SIX to continue delivering comprehensive coverage of the NBA to our fans. The popularity of the NBA continues to grow and, through the diversity of NBA programming on Sony SIX, we will continue attracting and engaging with existing and new viewers alike across India."
Sony SIX will continue to broadcast daily and weekly NBA highlight shows and integrate daily content from NBA TV, including team previews and recap shows. The daily 30-minute highlight programs will be broadcast in prime time every day of the season. The weekly highlight shows, hosted by a local anchor, will recap all the happenings around the NBA during the past week.
For the first time in India, the NBA and Sony SIX will introduce a customized, local live NBA wraparound program every weekend throughout the season, bringing viewers closer to the game. The program will be hosted by a panel of basketball experts that will provide analysis and insight on all of the latest NBA news.

During the previous NBA Finals, Sony SIX's Krishnan had also mentioned the channels desire to chase viewership, not brands, while Colaco added that the NBA has been growing at 'triple digit percentile' in every aspect, including merchandise, social media engagement, and TV viewership in India.

The upcoming season's broadcast on Sony SIX is set to begin on October 24th (this Saturday!), while the new NBA season tips off on Wednesday, October 28th!

April 28, 2015

Full Schedule: Sim Bhullar - first NBA player of Indian descent - to visit India and launch Reliance/NBA Jr. Elite National Camp


The rumours that began about ten days ago now been confirmed official: Sim Bhullar - the first NBA player of Indian descent - will visit India next week. NBA India yesterday released Bhullar's full schedule for the visit from May 2-7. Bhullar, a Canadian citizen, will visit Mumbai, New Delhi, Amritsar and Chandigarh to inspire and coach Indian youth. He will also tip off the first Reliance Foundation Jr. NBA Elite National Camp in Greater Noida on May 4.

Bhullar, who became the first player of Indian-descent after he played for the Sacramento Kings in three games on a 10-day contract in early April, will visit India May 2-7 to promote the growth of basketball and inspire children to stay active and healthy by playing the game. The 7’5” center will help train the top 140 youth from across India who participated in the Reliance Foundation Jr. NBA programme, the NBA’s premier grassroots event.

"I am very excited to travel to India to see firsthand how basketball’s popularity has grown and to meet young basketball players across the country," said the 22-year-old Bhullar, "Hopefully, sharing my story will help inspire young Indians to pursue their dreams on and off the court, just as I have."

Bhullar's India Schedule
  • May 2 - Mumbai: Fan interaction, City Tour.
  • May 3 - Mumbai: Appearance on Sony SIX's IPL Extra Innings show.
  • May 4 - Noida: Inaugurate the Reliance Foundation Jr. NBA Elite National Camp.
  • May 5 - Amritsar: Visit to the Golden Temple and Pingalwara, a home for individuals suffering from incurable and terminal diseases, to which Bhullar’s family will make a contribution.
  • May 6 - Chandigarh: Visit to Chandigarh to conduct a Reliance Foundation Jr. NBA clinic for 150 children at New Public School.
  • May 7 - Noida: To celebrate the final day of the Reliance Foundation Jr. NBA Elite National Camp.

The inaugural Reliance Foundation Jr. NBA Elite National Camp, which consists of skills training, competitions, games, fitness training and team building exercises, will be held in Noida May 4-7. The camp is the culmination of the Reliance Foundation Jr. NBA program that promotes health, fitness and an active lifestyle through basketball, and teaches the values of the game such as teamwork, sacrifice, discipline, dedication and sportsmanship. Since 2013, the program has reached more than one million youth in 1,000 schools in eight cities. The NBA has also trained more than 1,000 PE teachers, and donated more than 15,000 basketballs and 300 rims to partner schools. As part of the program, NBA legends Bruce Bowen and Muggsy Bogues, and WNBA players Swin Cash and Tamika Catchings have visited Chandigarh, Kolkata, Kochi, Ludhiana and Mumbai to conduct basketball clinics for players and coaches.

Bhullar, who has family ties in Punjab from where his parents immigrated to Canada in the 1980s, has been to India several times before. This time - thanks to his NBA debut - it will be his most high-profile trip. The big man has always been the center of attention, but now as the first Indian-origin face in the NBA, it should be a triumphant welcome back to his ancestral homeland.

February 13, 2015

Sony SIX has launched India's first NBA wrap-up show


It's one to show NBA games in India. It's another to make NBA games Indian.

TV channels in India, particularly Sony SIX over the last few years, have been doing the former for years now. It is not uncommon now for basketball fans to wake up for 'NBA Mornings on SIX' every day to catch an NBA doubleheader live in India. But Sony SIX are going one step further this year: launched over this past Sunday, the TV channel will show a weekly NBA wrap-up show exclusively produced for Indian audiences.

The show, entitled NBA Weekly, debuted at 11:30 AM on Sunday, February 8th, one week ahead of the NBA All Star Weekend. It will be broadcast on Sony SIX every Sunday at 11:30 AM until the season ends. TV anchor/artist Manish Anand is the host of the show.

Via IndianTelevision.com

NBA Weekly will provide viewers with a complete panorama on the sport, offering fans a unique perspective on the game by highlighting the best headlines of the week gone by as well as an insight into the upcoming action for the week ahead.
The show will present its own local spin off with in-depth reporting of the latest news on the NBA's biggest stars and most exciting teams, to enthrall Indian sports fans. The weekly show will provide fans an all access look into the best of on-court action, game highlights, top plays, moments of the week, player and team profiling amongst many other exciting stories.
Sony Six EVP and business head Prasana Krishnan said, "The show's format has been specially produced to connect with Indian audiences by offering comprehensive analyses on all the scheduled games during the NBA season. Through the years, we have seen a phenomenal rise in the viewership for NBA and that has propelled us towards making major investments in the continued development of the game both on-ground and on-air in the country."

The Head Coach of India's Senior Men's basketball team Scott Flemming will be a special guest on the show to provide wrap up coverage from the NBA All Star Weekend. Catch Coach Flemming as he discusses the NBA Saturday Night events on Sunday morning in India and on another special coverage after the All Star Game on Monday morning in India.

Great job Sony SIX! The channel had already launched India's own version of the NBA Inside Stuff last year, and this is the necessary next step for the continuing NBA growth in India. There are enough fans now who don't just want to watch the games - we want to here expert views about them, catch highlights, and keep our eye on the overall entertainment around the league. We don't just want NBA games in India, we want to make the NBA experience more Indian, too!

December 8, 2014

2014 NBA Jam National Finals conclude in Pune


For the past three and a half months, 3x3 basketball events have been brewing across the country, pitting the most competitive college teams against each other at the NBA Jam. After a record 16 cities 'jamming' with the NBA and basketball, the finals of the 2014 NBA Jam - the biggest iteration of NBA India's annual college basketball and youth festival - came to a conclusion with the national finals in Pune on December 7. The winning teams from each city eliminated each other before two champions in the men's and women's division stood at the top of the podium on Sunday at Pune's Ness Wadia College.

Between August 18 to December 4 this year, NBA Jam was held in 16 cities in India: Chennai, Guwahati, Cochin, Lucknow, Jaipur, Nagpur, Bengaluru, Kolkata, Chandigarh, Ahmedabad, Bhubaneshwar, New Delhi, Mumbai, Indore, Hyderabad, and Pune. Nationally, the hoops festival involved more than 650 colleges and 3200 teams. Apart from 3x3 basketball in each city, the NBA Jam also featured music and entertainment competitions like graffiti, DJ-spin off, B-boy dancing, and more.

The National Finals were held in Pune with winners from each city form December 5-7. Punjab Warriors (Boys) and Pune Ballers (Girls) were crowned the national champions. Indian VJ/actor and basketball fan Raanvinjay Singha was present to witness the finals and award the winning teams.

NBA Jam, organized by NBA India, was powered by Jabong and held in partnership with Sony SIX. One of the highlights of the NBA Jam was a guest appearance by three-time former NBA champ Bruce Bowen, who visited the tournament's iterations in Kolkata and Chandigarh last month.

November 15, 2014

A New NBA season for a New India


Anticipating a transformative year for NBA fans in India

This article was first published in my column for Ekalavyas.com on November 3, 2014. Click here to read the original post.

Pau Gasol is one of the many NBA stars to have visited India in recent years.
Photo: Karan Madhok

I remember the first time I watched the NBA on TV. It was the mid-90s and I was more interested in watching Duck Tales on Doordarshan than ‘alternative’ games like basketball on Star Sports. The definition of sport used to begin and end with cricket. Although I’d heard of names such as Michael Jordan or Magic Johnson, they hardly meant anything to me.

I remember catching a brief glimpse of a regular season game between the Utah Jazz and Orlando Magic, featuring stars like Karl Malone and Penny Hardaway. A few years later, my interest spiked when the Los Angeles Lakers signed this rookie named Kobe Bryant, who was making every basketball fan excited for the future. I began to play basketball more often, and thus, I cared more about the highest level of the game. The names seemed larger than life: Payton. Iverson. O’Neal. Rodman. Miller. Robinson. Garnett, and more.

I watched the Jazz once more in 1998. This time, they were in the NBA Finals, and by sheer luck, it happened to be the final game in a Bulls uniform for a certain Michael Jordan. I saw the steal, the push-off, and the last shot. The seeds of a love affair had been sowed. A year later, Allan Houston, Latrell Sprewell, Marcus Camby, and Larry Johnson carried the eighth-seeded New York Knicks to an improbable Finals’ appearance, and in the process, the team won me over as the primary object of my affection.

Those who have followed the NBA in India from the early internet or pre-internet days will attest: it wasn’t the easiest love affair to have. We were limited to two or three early morning live games a week. We got our hands on SLAM Magazine occasionally, played NBA Live 99 on our computers, and waited 10 minutes each time on a dial-up network for the old nba.com website to load.

It was all worth it though, because the challenge of access made us treasure the NBA even more. There were no casual fans: you either cared deeply about the NBA or you had never heard about it at all. While many of my friends discussed Sachin and Ganguly or The Undertaker and Kane, I wanted to jump like Vince Carter and pass like Jason Williams.

Fast forward to the present day, and the smaller, more connected new world has made life wonderfully easier for the new Indian NBA fan. The internet has been a boon. Now, even thousands of miles away from Los Angeles or New York, you can follow your favourite players minute-by-minute updates on social media like never before. NBA highlights are only just a couple of YouTube clicks away. The League Pass has made almost any game accessible live through the course of the season every day. There is no bit of news, rumour, or meme that escapes the attention of a fan.

TV broadcasts have improved dramatically, too. From the time of two games a week, Sony SIX and Ten Sports double and tripled that number, and now, we are at the apex of NBA viewing options in India: Last year, Sony SIX signed a deal with the NBA to broadcast an NBA doubleheader nearly every day of the season, showing up to 14 games live weekly. That schedule is likely to continue again this year, making an NBA game as essential part of an Indian breakfast as that cup of masala chai or filter coffee.

Perhaps the biggest step forward over the last half decade is how, instead of the Indian fan constantly reaching out to find the NBA, it’s the NBA that has reached back to find the Indian fan. The NBA’s presence in India has grown steadily over the past six years. Now, the NBA has an India-specific website, an office in Mumbai, and staff dedicated to further help grow their presence in the country. Over the past six years, dozens of NBA players have visited India to hold clinics, take part in charity events, and promote the game.

There was a time when finding an old Michael Jordan poster among scraps in a random stationary shop in Mussoorie was one of the highlights of my year. Those days are long gone. From social media interactivity to regular, easy access to all types of NBA related information, jerseys, and other products, nothing is too out of reach for a fan anymore. The power of the NBA’s most popular teams and superstars have made names of places like San Antonio, Oklahoma City, and Cleveland seem almost as familiar as Ranchi, Aurangabad, or Coimbatore. The NBA has taught me – and many other fans – more about North American geography than any school-teachers ever could have.

Once known only among small niche circles, basketball has become one of the fastest-growing sports in India. Viewership of live NBA games – according to NBA India Managing Director Yannick Colaco – went up by over 200 percent last year. NBA India has close to half a million fans in India on Facebook. Everything – from jersey and merchandise sales to celebrity endorsements – is on the upswing in India.

The new Indian NBA fan lives in a world where an Indian (Vivek Ranadive) owns an NBA team (Sacramento Kings). That owner has plans to bring the NBA’s Commissioner for a trip to India next month and is looking forward to hosting India’s first-ever NBA exhibition game.

When I asked Ranadive a few weeks ago about why he felt that India can be a special destination for the NBA and basketball, he replied, “I think that basketball is destined to be the premier sport of the 21st century. It’s a game that can be played by boys, by girls, indoors, outdoors, by one person, a few people, in cities, in villages, in rich countries, poor countries. It doesn’t require a lot of space. I don’t expect it to surpass cricket as the national pastime [in India], but I think it can be a strong number two... I think basketball is perfect for the Indian situation…”

Ranadive’s Kings also made Indo-Canadian Sim Bhullar the first player of Indian descent to sign with an NBA team. Bhullar was cut from the team recently, but his brief flirtation with the NBA opportunity brought even more attention towards the Indian fanbase. Although Bhullar was born and bred in Canada, the NBA and the Kings made sure to highlight him for his Indian heritage, and he was invited by Ranadive to be a part of the ‘India Day’ parade in New York this Independence Day. 

It is in this exciting new environment that the new NBA season begins over the pond in North America. Just like it has been over the last few years, I’m excepting another transformative season for NBA fans in India, where the numbers of online followers, TV watchers, merchandise customers, and most importantly, NBA-inspired basketball players in India will all rise.

Indian basketball fervour will never match China, where it is estimated that there are 300 million basketball fans. While it will remain a niche activity here in comparison to cricket or football, NBA basketball is carving out its own unique space in the Indian sport ‘fanosphere’. Rest assured, there is much optimism in the air for Indian NBA fans and the future is much brighter than the past.

If you’re already an old fan of the game, rejoice, for we are at the cusp of the NBA’s golden years in India. If you’re not on the NBA bandwagon, now would be a good time to jump in. Just like the English Premier League (EPL) before it, the NBA is primed to become one of the favourite foreign leagues for more and more mainstream Indian sports fans to follow.

When I look back to 20 years ago, it’s strange to imagine a world where NBA access to me was limited to little more than a couple of games per week, old trading cards and repeat broadcasts of ‘Space Jam’. Today, it gives me immense pleasure to see a large number of Indian fans embracing the game and to see their love affair become into a smoother ride. Like Ranadive said, basketball can be perfect for the Indian situation. I hope that 20 years from now, the NBA would have helped the rise of basketball as a sport across every city and village in our nation.


June 6, 2014

Isaiah Thomas of the Sacramento Kings visits India this week


The 2011 NBA Draft - though not the greatest in recent memory - still saw some exciting young players join the NBA. Kyrie Irving, Kemba Walker, Klay Thompson, Kawhi Leonard, Kenneth Faried, Jimmy Butler, and Chandler Parsons were all among the names that were called. But one young 5-foot-9 guard, despite a great college career for the Washington Huskies where he was named as an AP All American Honourable Mention, kept on waiting for his time. Finally, with the 60th and last pick in the Second Round, the Sacramento Kings selected Isaiah Thomas, making him an NBA professional. The tiny guard entered the league with a huge chip on his shoulder.

And then chip kept on getting bigger and bigger. Determined to prove to all the teams that passed him over (twice!), Thomas won the Western Conference Rookie of the Month award twice in his first season and finished in the All Rookie Second Team. In three years in the NBA, he has earned the starting spot for the young Kings, and has upped his scoring averages dramatically every year. In 2013-14, Thomas ended up averaging 20.3 points per game (up by nearly seven ppg from a season ago) and dished out 6.3 assists per contest, leading his squad in that category.

As the 25-year-old continues to improve his game on the court, he is set to become a bigger name off of it: the NBA has announced that Thomas will be visiting India this week, becoming the league's first official visit to India of an active player since Chris Bosh last July. Thomas is scheduled to spend time in Mumbai and Chennai, where he will visit schools, community organizations, and conduct youth clinics. He will also join the NBA's official broadcaster in India Sony SIX to provide analysis of the ongoing NBA Finals become the first NBA player to conduct a Google Hangout in India.

"I’m honored to be representing the Kings and the entire NBA in India this offseason and will do whatever I can to help grow the game here by inspiring children," said Thomas.

Thomas marks the 31st NBA or WNBA player or legend to travel to India since 2006 to help grow the game following All-Stars such as Chris Bosh, Pau Gasol, and Dwight Howard.

Being a young and talented NBA guard isn't the only reason that Thomas' visit to India is a big deal. Thomas happens to man the point for the NBA's first and only team to have a majority Indian-born owner: Vivek Ranadive. A little over a year ago, Ranadive's group officially purchased the Kings and helped them stay in Sacramento. Since then, the Mumbai-born tech entrepreneur has spoken on various occasions of his plans to promote his team and the game of basketball in India. Ranadive had hopes (which seemed to have now died out) of the Kings playing an exhibition game in India in the coming pre-season. The Kings became the first team to launch a Hindi website and wear shooting shirts with the Hindi Devanagari script saying their name. Ranadive even released a classic video reaching out to Indian fans to vote Kings' big man DeMarcus Cousins to the All Star Game.

Since getting the entire Kings team to come play in India wasn't possible (there are many reasons why, plus, they're going to play in China in October), the Kings/Ranadive have done the next best thing: send a top player to China. If not Cousins or Rudy Gay, then Thomas seemed to be a good enough option. Plus, at his size, he will continue the message that the NBA has been preaching to Indian fans for several years, that basketball success requires much more than height. To ensure that message, Muggsy Bogues has been here twice and Brandon Jennings was here back in 2011.

"We are extremely excited to have a member of the Sacramento Kings visit India this summer, and Isaiah’s passion for the game and the community makes him a great ambassador for the sport in India,” said Ranadivé. “One of the key aspects of my NBA 3.0 vision is deepening the global imprint of basketball and India is a prime example of this. Basketball is rapidly becoming one of India’s most popular sports, second only to cricket, and interest in the game is expanding every day. I also have no doubt that India will one day become a hotbed of NBA-caliber talent."

During his stay in India, Thomas will conduct several basketball clinics at schools and community organizations across Mumbai and Chennai. He will provide in-depth Finals analysis for fans in India on Sony SIX. On June 7, Thomas will conduct the first-ever Google hangout to promote the official NBA online store in India, NBAStore.in. A few lucky fans will be selected to interact with Isaiah and showcase NBA merchandise.

He will also be on-hand to tip off the first stage of the Reliance Foundation Jr. NBA’s Basketball Hoops Infrastructure project. Reliance Foundation and NBA India have partnered to install basketball hoops at schools across Mumbai. IES School in Dadar is the first school to receive the new equipment. Thomas will conduct clinics for students at the IES School in Dadar and at a local government school in Chennai.

Thomas will be joined by celebrity VJ and television star Rannvijay Sing, who will train with Thomas, learn what it takes to be a professional basketball player, and show him the best food Mumbai has to offer.

"Isaiah’s visit to India coincides with The Finals, an important opportunity to grow the NBA’s fanbase in India," said Yannick Colaco, Managing Director of NBA India. “Thank you to Isaiah for visiting Mumbai and for inspiring Indian youth to play basketball."

Hope that Thomas has a good trip and true fans get a chance to interact with him. I will post more information about the precise time and locations of his clinics/visits as it comes it.

I wonder if Ranadive himself will visit India anytime soon - he hasn't made an 'official' trip back to his homeland ever since becoming involved with the Kings (or prior to that, as a minority owner of the Warriors). It would be interesting to see his impact if he personally comes back to India and speaks about the NBA, from the point of view of someone who has seen both worlds. And hopefully, he'll bring Boogie along too.

Here is my running list of every NBA player - past and present - to have visited India.

March 2, 2014

How a professional basketball league could revolutionize hoops in India


This article was first published in my column on Ekalavyas on February 18th, 2014. You can find the original post here.

A scene from the Kerala Senior State Championship 2013 held at the Sree Kerala Verma College, Thrissur. In the absence of a national league, this is just one of India’s many autonomous tournaments. Copyright: Ekalavyas


Sure, there’s some power to positive thinking. If you say something enough times, it can come true, or at least, you’d start to believe that it’s true. But until the day scientists refine our genes to give all of us psychokinetic powers, no amount of thinking or talking will equate to any physical results, till something is actually, physically, done.

For years now, I’ve closely followed the developments and talk behind the launch of India’s first professional basketball league. When the Basketball Federation of India (BFI) and IMG Reliance signed a 30-year partnership agreement in 2010, one of the highlights of their agreement was the development of this pro league as a long-term plan. A couple of years later, it was reported that the NBA’s commissioner David Stern had held talks with IMG executives about establishing such a league. In May 2012, BFI’s CEO Roopam Sharma updated that the Federation was definitely ‘planning a league’.

But nearly two more years have passed since without any clear further development. Every year, we seem to be nearly there, only to discover that there is at least another year to go. The best-case scenario as we stand is that the league has taken some theoretic steps into existence behind closed-door meetings between IMG Reliance, BFI, and with the NBA chiming in. But without any official work of the progress, we still might as well be stuck on square one.

Those invested in the progress of basketball in India have many dreams. They dream of seeing an Indian play in the NBA. They dream of watching the Indian national team rise up the ranks in international competitions. They hope that the sport can catch the imagination of the nation’s mainstream which otherwise sleeps, eats, and dreams cricket. And they envision a day when a profession in basketball in India – as a player, a coach, a referee, a technician, consultant, scout, physiotherapist, journalist, and countless more – will reap real rewards.

All of these dreams are connected, and none of them can be possible without the professional league. For years, India’s best players, from Geethu Anna Jose to Vishesh Bhriguvanshi, have stressed the importance of such a league, of how it could change their lives and the lives of future players around the country. But as their careers cross their peak and new names replace them, there is still no sign of their vision coming to reality.

That reality – when it finally comes – will change everything. No, the pro league won’t become the new IPL and have millions of fans investing their lives around it. No, India won’t suddenly become a basketball-first country with every hoop star getting celebrity status like our cricketers do. We won’t be finding NBA talent or shooting up FIBA Asia rankings overnight.

But what we will see is a goal, a bulls-eye, for every young ball player around the country, to realistically aim at.

At this point, India’s most talented players are still semi-professionals, working in banks, railways, or state government, and taking part in small basketball tournaments either organized by the BFI itself or by local sponsors around the country. Their basketball ‘income’ is usually the measly sum they earn and divide after participation or a first, second, and third place result at any of these tournaments. The travelling basketball circus goes from Chennai to Mumbai to Delhi to Punjab with the same teams playing the same opponents. Without the professional incentive or discipline, many players cruise on their talent instead of striving to get better.

The best amongst them are invited to national camps, receive decent training from high-profile coaches, and are selected for the Indian national teams before major FIBA tournaments. The results at the international level have been more or less the same for the past few decades. India dominates against South Asian opponents (Sri Lanka, Bangladesh, Nepal, Bhutan, etc.) to qualify for FIBA Asia’s top competitions, but are rarely able to compete with super-powers are China, Iran, Japan, Korea, etc. Even the international circuit and expectations become ‘routine’ until things become static, unchanging.

Every once in a while, a player breaks cycle and aims higher. Geethu Anna Jose – the finest Indian player (of any gender) of this generation – has played professionally in Australia and Thailand (her Southern Railway teammate Anitha Paul Durai joined her in Thailand, too) and was even invited for trials with three WNBA teams. But Jose’s successes have only been an anomaly to that static energy around basketball in India.

Our top players need that extra push, that incentive to break out of their cruising altitudes and aim higher. This is where a league would revolutionize things.

Let’s say that the theoretical professional basketball follows the format of the IPL: held for around two months annually between 8-12 teams. For several years already, the BFI and IMG Reliance has been holding school and college leagues in various cities which have laid the groundwork amongst the youth. The same eight cities – Mumbai, Delhi, Ludhiana, Chennai, Bangalore, Indore, Hyderabad, and Kolkata – can serve as the flagship franchises of the basketball league, too. Each team can feature top local talent with a ‘draft’ (or IPL-like auction) for the top players. It would be difficult to attract foreign players to this league in the beginning, but if the money is decent, there are more than enough basketball vagabonds around the world looking for a two-month gig.

With the motivation to play in a league that offers a steady, assured contract, India’s top players can start thinking about becoming full-time professionals with focus on basketball alone. There will be greater competition once foreign talents start trickling in, raising the overall skill-level. And most importantly, young Indians seriously considering basketball as a career will have a goal to shoot at. Thousands (if not more) quality players are lost every year because they quit basketball for (what the typical Indian parent would call) “real life”. With a league, basketball can become the “real life”.

The league will eventually give rise to more jobs to coaches, referees, scouts, trainers, broadcast personnel, and more. Once things are privatized and taken out of the government’s hands, the competitiveness between teams and competition for jobs will raise everyone’s aptitude. More importantly, now with real repercussions for success and failure, everyone from the players to the trainers to the scouts will work harder in the training rooms. Young players will be groomed from an earlier age. The right training and right diet will start becoming a factor.

In the US, the biggest professional league (the NBA) wouldn’t be where it is if it wasn’t for the most-organized High School and College athletics programme in the world. That is why it is important to continue developing the structure at those levels in India, too. The BFI-IMG Reliance leagues have been a positive start.

Infrastructure in India is a big stumbling block and will need major upgrades. In recent years, new stadia have been built or upgraded in various major cities in the country. We are not looking for NBA-quality arenas; just something to start things off. At this point, every basketball event in India is free, and it will be a challenge to fill the seats in the arenas for a lesser-known game. But if the product is packaged and promoted right, I’m sure people will eventually start to pay a small fee to cheer on their hometown squads.

None of this would be possible without the right broadcast partnership. The league would be meaningless without decent Television viewership, which will also require at least half-decent productive value (unlike the basketball tournaments shown on DD Sports in the past). Neo Prime took an important step forward last year when they became the first to broadcast Indian basketball on cable TV in India. Sony SIX already broadcast tonnes of hoops – from NBA to Europe and NBA India events – and could be interested too. Counting all the channels associated with Star Sports, Ten Sports, Neo, and Sony, there are a lot of potential partners for such a league in the future.

Let’s be honest here: Indian sports fans are generally an impatient bunch. That is why T-20 cricket catches all the eyeballs while Test and (increasingly) One-Day Cricket falls behind. Basketball is a fast-paced, all action, and energetic game. It’s simple to understand for the newcomer and is relatively-short, perfectly suiting the modern viewership mentalities. Vivek Ranadive, the Indian-born owner of the Sacramento Kings, has often stated that he believes basketball can be sold to India easily because it is fast, simple, and accessible. Apart from creating better opportunities and organization in the basketball world, a pro league would give birth to a whole new set of fans looking for an exciting new sport to follow.

India is a complicated country, and nothing that works elsewhere can work here the same way. Sports are a dark alley beyond cricket. But in recent years, the development of other pro leagues has been a positive sign. Joining the popular IPL, India now has leagues in Football, Hockey, Badminton, and even in American Football.

Creating a basketball league would obviously not just be a quick fix that makes Indians into NBA stars and Asia champions. But it would be the most important project yet to improving the game in India, and could open doors to many other projects in the future. Basketball is one of the biggest sports in the world which Indians are familiar with; a pro league here should be the next logical step.