It's one to show NBA games in India. It's another to make NBA games Indian.
every day to catch an NBA doubleheader live in India. But Sony SIX are going one step further this year: launched over this past Sunday, the TV channel will show a weekly NBA wrap-up show exclusively produced for Indian audiences.
The show, entitled NBA Weekly, debuted at 11:30 AM on Sunday, February 8th, one week ahead of the NBA All Star Weekend. It will be broadcast on Sony SIX every Sunday at 11:30 AM until the season ends. TV anchor/artist Manish Anand is the host of the show.
NBA Weekly will provide viewers with a complete panorama on the sport, offering fans a unique perspective on the game by highlighting the best headlines of the week gone by as well as an insight into the upcoming action for the week ahead.
The show will present its own local spin off with in-depth reporting of the latest news on the NBA's biggest stars and most exciting teams, to enthrall Indian sports fans. The weekly show will provide fans an all access look into the best of on-court action, game highlights, top plays, moments of the week, player and team profiling amongst many other exciting stories.
Sony Six EVP and business head Prasana Krishnan said, "The show's format has been specially produced to connect with Indian audiences by offering comprehensive analyses on all the scheduled games during the NBA season. Through the years, we have seen a phenomenal rise in the viewership for NBA and that has propelled us towards making major investments in the continued development of the game both on-ground and on-air in the country."
Great job Sony SIX! The channel had already launched India's own version of the NBA Inside Stuff last year, and this is the necessary next step for the continuing NBA growth in India. There are enough fans now who don't just want to watch the games - we want to here expert views about them, catch highlights, and keep our eye on the overall entertainment around the league. We don't just want NBA games in India, we want to make the NBA experience more Indian, too!