Sports Pro, a British-based sports and sports-business magazine, recently compiled a list of the 50 most marketable athletes in the world. Marketable - mind you, not best - because not only is it difficult to compare athletes in different sports (Leo Messi or LeBron James?) but some of the most talented athletes in the world couldn't sell water to a well (read: Tim Duncan).
Anyways, it is an interesting list, and this is how Sports Pro describes how they got to their conclusions:
The list comprises the 50 athletes deemed by SportsPro to offer value for marketing money if signed today to a long-term global endorsement deal.
As the sports landscape has shifted over the last 12 months, so has the make-up of these unique rankings. Clearly, when evaluating ‘potential’, a degree of subjectivity is involved. Nevertheless, myriad resources were consulted and contacts nigh-on interrogated.
As was the case last year, the list has been designed and compiled to shed light on where the value might lie across the industry, and as a basis for discussion – both a snapshot of the moment and a three-year forecast.
The top ten are:
1. Usain Bolt
2. LeBron James
3. Cristiano Ronaldo
4. Lionel Messi
5. Lewis Hamilton
6. Carmelo Anthony
7. Sebastian Vettel
8. Michael Phelps
9. Caroline Wozniacki
10. Mahendra Singh Dhoni
Here are some thoughts from the rest of the list, which you can check out in its entirety here:
In addition, Sports Pro is doing a poll of the world's most marketable retired athletes too, a list that is headlined by Michael Jordan and Zinedine Zidane