Showing posts with label Magic Bus. Show all posts
Showing posts with label Magic Bus. Show all posts

July 20, 2013

Alvida Bosh: A Bosh-tastic trip comes to an end in India


Can you believe that it only lasted four days? Less than a month after winning his second consecutive championship with the Miami Heat, eight-time NBA All Star Chris Bosh came to India for the first time on July 16, spending four very productive days in Mumbai. Dozens of NBA players, WNBA players, or former stars of the game have already visited India in the past, a list that included All Stars like Dwight Howard and Pau Gasol in 2010, but Bosh's trip this year was by far the most engaging for NBA fans in India.

NBA India has existed for over half a dozen years already, already feature an India-centric website (with weekly features by yours truly), a hugely popular Facebook page, a brand new office in Mumbai, dedicated staff that travel around the nation preaching the gospel of hoops, and a plethora of different annual events around India including grassroots leagues and fan interaction festivals to promote both basketball and the NBA. But they made their biggest splash - promotion-wise - with the Bosh visit, and have perhaps been able to truly expand their fan-base beyond the niche hardcore hoop-heads to the larger mainstream populace of India.

Bosh, known back in his homeland for being one of the league's great big men, the third star in the NBA's most successful team, and a world champion photo-bomber, brought his energy to Mumbai for four jam-packed days. Here is a selected recap of his Bost-tastic trip, as he left India last night:

- Before Bosh showed up, NBA India and their broadcast partners Sony SIX ran the ingenius '#NamasteBosh' campaign on Facebook/Twitter and on the TV channel, to get fans hyped up and create a competition where the fans with the best greetings to Bosh would get to meet him in Mumbai.

- Then, Sony SIX created one of the greatest things ever with the #NamasteBosh Hinglish rap song. "Namaste Bosh... Namaste India..." has been stuck in my head for days.

- Bosh finally showed up in Mumbai with his wife and got to work/tour on July 16th. He toured several sites across Mumbai, including the Dhobi Ghat at Cuffe Parade and the famous Gateway of India.

- Oh, and he brought along a replica of the Larry O'Brien Championship trophy with him, too.

- Bosh tried some Indian food and had his fortune told by a palm reader.

- He also headed out to Mumbai's famous Times of India office building where he served as a guest editor in TOI's Sports Page for the next day (remember that two years ago the NBA announced a digital partnership with the TOI group) and answered questions in a fascinating, detailed interview about the NBA Finals, on LeBron James, on Heat fans, and on basketball in India.

- He launched NBA-India's Instagram page.

- Day 2 was a chance for the Indian media to interact with Bosh in lengthy one-on-one interviews, where he spoke about how Indian Basketball is growing every year, how basketball can make space for itself in India despite cricket being number one, and about introducing the element of fun when promoting hoops to the Indian audience.

- Bosh also announced the new season of the NBA Jam - a basketball and music festival - in four Indian cities, which will be held through September.

- And by the end of the day, he ended up socializing with some fringe Bollywood types, including Dino Morea. And this was all just Day 2.

- On Day 3, Bosh quit all the touring and talking about basketball and got down to basketball itself. This was the day that he first held an Elite Development Basketball Basketball Clinic with up-and-coming young players of the country.

- This clinic was held with NBA Cares event at the Magic Bus camp, an NGO dedicated to mentoring less-fortunate children, who have been involved with NBA Cares for the past few years in Mumbai. Bosh shared some of his basic knowledge and basketball drills with the kids of Magic Bus, too.

- At the Don Bosco School in Mathunga, fans from the city were given a chance to drop in and have a chance to meet Bosh.

- On this day, Bosh also made an appearance at Radio One Mumbai for a chat with RJ Rishi K. The interview aired the next morning on Radio One.

- July 19th was his last day in the country. NBA India had asked their fans on Facebook to send questions for the big man. On this day, my NBA-India co-blogger Akshay Manwani sat down with Bosh for an interview where he also passed on many of the fans' questions.

- Later, made a visit to the Wilson College in Mumbai to tip off their annual festival (Polaris), where he interacted with students and gave away some of those awesome '#NamasteBosh' T-shirts.

- And so, his trip came to an end on Day 4. Of course, fans across the country would've wanted Bosh to visit other cities like Delhi, Bangalore, Chennai, Kolkata, Hyderabad, and more, too. While Bosh couldn't see any of India outside of Mumbai, those in India's largest city got a heavy dose of the NBA star, as he was basically everywhere, and talked about basically everything.

India gave a pretty memorable greeting to Bosh, so this particular 'Namaste' would be remembered forever by both sides. Now, it's time for us to say 'Alvida' to the big man, but since Kishore Kumar taught us never to use that word, maybe we should say 'Phir Milenge' Bosh. Come visit India again. And bring along a couple of your famous friends next time, too.


July 10, 2013

NBA Champion Chris Bosh is in India from July 16-19


Nearly a month ago, we revealed on this blog that none other than Sir Christopher Bosh, now back-to-back NBA Champion with the Miami Heat, will be visiting India over the off-season. Ripples of excitement obviously caught on with a lot of Indian NBA fans, who haven't welcomed an active star of Bosh's stature since Dwight Howard and Pau Gasol dropped by three years ago. And now, finally, we have more exacting details about Bosh's trip.

Bosh will be in India - visiting only the city of Mumbai - from July 16-19. The NBA revealed more information about his trip in their recent press release:

Bosh will be the 22nd NBA or WNBA player or legend to travel to India since 2006.

“I am excited for the chance to visit India and help build interest in the game I love,” said Bosh. “The NBA is a global game and I hear that basketball is becoming pretty popular over there so I am looking forward to teaching kids that may end up in our league one day.”

"Chris is a dynamic player and personality, and will be a huge hit with our fans,” said Heidi Ueberroth, NBA President, International. “The popularity of basketball is growing in India and we're thrilled that Chris will take part in youth development and community activities as part of his visit to Mumbai.”

Schedule of Bosh’s activities in India:

July 16

Mumbai Tour: Bosh will tour famous sites in Mumbai. His tour will be captured by Sony and NBA Entertainment and featured in NBA programming on Sony SIX.

Launch NBA India Instagram: Bosh’s visit will launch the official NBA India Instagram channel, giving fans an inside look at his trip.

Larry O'Brien Trophy Tour: Bosh will bring the NBA championship trophy to India and give fans a chance to take pictures with it.

July 17

Press Conference: Bosh will help the NBA and Sony announce the launch of a unique NBA basketball and entertainment event in India.

July 18

Elite Development Basketball Clinic: Bosh will conduct a clinic for some of the top basketball players in India. He will also conduct clinics for youth of all levels at a local school.

Magic Bus NBA Cares Event: Bosh will participate in an NBA Cares event and basketball clinic as part of our overarching NBA Cares partnership with Magic Bus, a local NGO, and Sony SIX. The partnership, announced during NBA Commissioner David Stern’s trip to Mumbai in April, uses sport to impact underserved youth across India.

The NBA and Sony are also running the "Namaste Bosh" Fan Contest, where, through digital and social media promotion, they are asking fans fans to submit entries on how they would welcome Bosh to India. SONY will develop a localized promo and song to encourage fan participation. The league and Sony will use the hashtag #NamasteBosh across all media assets to promote. Fans with the most passionate and creative submissions will get a chance to meet Bosh. In case your lifetime dream is to listen to a weird Hinglish rap about Chris Bosh, consider yourself blessed and check out this SONY Six ad right now.

Bosh's visit to India is great news: the presence of a current All Star player was long overdue for India, and Bosh being recently crowned champion, and playing with two of the league's most popular players LeBron James and Dwyane Wade, will add to the excitement of the local fans. It seems like his schedule seems quite well stacked and he will be able to crunch in a lot of experiences in his short time here. Kudos to the NBA for promoting this event the right way too: this is the most publicity that any upcoming player visit has gotten for India so far.

So what are you waiting for Mumbai/nearby-area fans? Stick out your 'Boshasaurus' necks and go out and say Namaste to Mr. Bosh next week...

June 14, 2013

India will be blessed with the presence of Sir Christopher Bosh next month


We're 2-2 into the 2013 NBA Finals, and within a week from now, Chris Bosh could become NBA Champion for the second consecutive time in his career. But even if he doesn't, the resume of the 'third' of Miami's Big Three will be looking pretty good this summer. A championship (or two?), three consecutive Finals' appearances, eight All-Star appearances, one Olympic gold medal, career averages of 16.1 points and 8 rebounds per game, and getting to play with some of the best players of our generation on the nightly basis. Plus he's perhaps the most GIF-able player of our time and an interstellar prince in a different multiverse.

And if you're a fan of any or all of the above, you'll be more than excited to hear that the NBA will be bringing Christopher Wesson Bosh to India for the first time in July. The league hasn't released any more specific details, but a press release today announced that Bosh will be in Mumbai a few weeks after the NBA Finals to conduct a series of events to grow the game of basketball and the league’s fanbase in India.

Drafted fourth by Toronto in the loaded 2003 draft (which also included Miami teammates LeBron James and Dwyane Wade, as well as Carmelo Anthony), Bosh played for the Raptors for the first seven years of his career before moving to the Heat as a free agent to create the 'Big Three' in 2010. He has been the third wheel for the Heat ever since as they have made three consecutive visits to the NBA Finals.

Bosh's trip to India is the highest-profile NBA visit since the league sent Dwight Howard and Pau Gasol (separately) in India back in the summer of 2010. Gasol even showed up with the Larry O'Brien trophy after he helped the Lakers win the championship that summer.

Bosh’s activities in Mumbai will include (via SportsKeeda):

Elite Development Clinic: Bosh will conduct a clinic for the top basketball players in India, including members of India's National Basketball Team!

Magic Bus NBA Cares Event: Bosh will participate in an NBA Cares event and basketball clinic as part of our overarching NBA Cares partnership with Magic Bus, a local NGO. The partnership, announced during NBA Commissioner David Stern’s trip to Mumbai in April, uses sport to impact underserved youth across India.

Sony Television Shoot: Bosh will be integrated into various Sony SIX TV programs.

Social Media Promotion/Fan meet and greet: Bosh will interact with lucky fans who will win the opportunity to meet him through various digital and social media promotions. He will also help launch NBA India’s first-ever Instagram account with photos from his trip.

Attend local events and tour Mumbai: Bosh will attend high-profile local sports and cultural events and take a city tour which will be captured by SONY and NBA Entertainment.

We will surely get more information in a few weeks, including the exact dates of his visit and the places where he will visit in Mumbai. We are sure to hear from 'The Boshasaurus' himself of course, but will have to wait until he deals with some more pressing issues (like the San Antonio Spurs) confronting him at this point.

Until then, whet your Bosh-appetite (or Boshetite) with this:



April 9, 2013

David Stern in India to launch comprehensive NBA Cares programme


NBA-India Official Press Release - Mumbai: The National Basketball Association (NBA), Multi Screen Media, the NBA’s broadcast partner in India, and Magic Bus, a non-profit organization that works with youth from vulnerable communities, on Monday announced a partnership to develop a comprehensive NBA Cares program in India. Through this partnership, weekly basketball programs will be used to promote education, health, and fitness to boys and girls ages 7-14 starting in June 2013.

The announcement was made today by NBA Commissioner David Stern, Multi Screen Media CEO Manjit Singh, and Magic Bus CEO and Founder Matthew Spacie at a Magic Bus NBA Cares clinic for underprivileged youth at the Mastan YMCA in Mumbai, India.

The event is part of Stern’s first trip to India. The NBA, which opened its first office in Mumbai in 2011, has conducted more than 450 grassroots events in 10 cities in India over the last five years.

Magic Bus and the NBA will identify a community in Mumbai and launch a pilot program for underprivileged youth that will include a jointly-developed basketball curriculum. The program will include intensive weekly sessions that will feature basketball activities and teach life skills in the areas of education, gender equality, health, and fitness. The program is part of Magic Bus' “sport for development” approach that has positively impacted 250,000 children and 8,000 youth across India to date.

“Social responsibility is an important part of our mission,” said Stern. “We are proud to work with our partners at Magic Bus and Multi Screen Media to promote the values inherent to our game -- dedication, discipline, teamwork, and sportsmanship -- and the importance of fitness and good health among Indian youth.”

Basketball also will be integrated into existing Magic Bus programs in 12 Indian communities and NBA coaches will conduct basketball and fitness clinics for youth enrolled in each community. NBA legends and players who travel to India in the next year will also participate in clinics for Magic Bus youth.

“We are thrilled to partner with the NBA to pilot a program where we will use basketball as a base for our award-winning ‘sport for development’ curriculum,” said Spacie. “The Magic Bus curriculum works to help provide youth with guidance to make dignified life choices from childhood to adulthood, and integrating basketball as a sport for development can diversify our program benefits to help more and more children learn and grow.”

“We at Multi Screen Media are committed to Magic Bus as part of our Corporate Social Responsibility program,” said Singh. “This is a great collaboration aimed to bring basketball to under privileged children. It will help children compete in a new sport and become active and improve their health. The NBA and Magic Bus will provide a great platform for under privileged children across the country to showcase and nurture their talent.”

Sony SIX, India’s premier sports channel, is aimed at youth in India who are interested in a diverse variety of sports. Sony SIX, together with the NBA, endeavors to inspire youth across India to play basketball and provide them opportunities to excel in the sport. Sony SIX will highlight the achievement of Indian athletes in basketball along with providing exclusive coverage of the NBA in India.

The NBA opened an office in Mumbai in 2011 and has hosted more than 450 events in 10 cities over the last five years.

May 19, 2011

Brandon Jennings in India: “Basketball is an easy game that anyone can enjoy”



Brandon Jennings isn’t exactly the typical NBA star. While most of the NBA’s best players follow a similar path to stardom (High school star, College star, lottery pick in the draft, and then, slowly growing into a productive NBA player), Jennings took a different route that took him from the West to East to the West, and in this journey, he has collected a plethora of experiences that make him the unique player that he is today.

From Compton (California) to Rome (Italy) to Milwaukee (Wisconsin), and now, the Milwaukee Bucks point guard who has just completed his second professional year in the NBA, added two more destinations to his resume: the cities of Mumbai and Pune in Maharashtra, India. In the process, Jennings became the 16th NBA/WNBA player/legend to visit India over the past three years. He came to this country following the footsteps of Dwight Howard and Pau Gasol last year, but Jennings is a different case.

Firstly, it’s his height: Troy Justice, the Director of Basketball Operations in NBA India, said that the NBA was adamant in making sure that this time around, a smaller player is brought over to India so that even the young players who aren’t gifted with naturally bigger bodies can feel encouraged that they can work hard to stand amongst the best in the world. At 6 foot 1 inch, Jennings is one of the shorter players in the NBA, but that hasn’t stopped him from being a burgeoning superstar.

This is his story, so far, in summary: He was one of the most acclaimed high school stars in the USA, before he skipped college and headed to play professional basketball in Europe, playing amongst the best in the world, far away from home, at the tender age of 18. He came back to the NBA a year later, was picked 10th by the Milwaukee Bucks, and had a successful rookie year, highlighted by a 55-point performance in just his seventh NBA game.

Last week, Jennings came to India where he took part in several programmes. He participated in the ‘Magic Bus’ programme to hold a basketball clinic for kids from vulnerable communities. He attended and judged the Jr. NBA/Jr. WNBA National Skills Challenge Finals on May 15 in Mumbai. And he traveled to Pune to become the first NBA player to visit the city, where he also held Jr. NBA/WNBA and NBA Cares clinics.

I got the opportunity to hold a short Q & A session with Jennings at the end of his trip in India. In addition to several questions that I threw at him concerning the present and future of basketball in India and of his own play in the NBA, I also asked him a few questions sent over to me by Jennings fans via Twitter. Enjoy!

Hoopistani: Is this your first time in India? How has the trip been so far?

Jennings: Yes it is my first time here. The trip is going really well, although I am a little jet-lagged! I have had some incredible food in India, and I’ve especially enjoyed the fish and chicken dishes. Mumbai reminds me a lot of New York City, because it’s a city that is always alive and busy. The weather has been good, too.
Of course, the highlight of my trip here has been the experiences I’ve had teaching kids the fundamentals of basketball.

Hoopistani: What has been the most memorable experience of your time in India?

Jennings: Just getting the opportunity to observe the Indian talent and work with them has been great. I have seen a lot of talent in India, and the kids are very eager to learn.

Hoopistani: You worked with the Jr. NBA/Jr. WNBA programme – how do you rate the talent level of the kids you saw there?

Jennings: The game of basketball is still relatively new to these kids – but I’ll say that they have the fundamentals and the mentality right. They want to be good at basketball – and from what I saw, they listen to their coaches and have been coached very well.

Hoopistani: You also took part in the ‘Magic Bus’ NBA Cares programme (a not-for-profit organisation using ‘sport for development’ for underprivileged childrend) in Mumbai – tell me about that experience?

Jennings: That was tough – I was teaching fundamentals to children who didn’t know anything about basketball. Many of them didn’t even have shoes on their feet. They played barefoot or in sandals. It took me back to my younger days in the hood I grew up in where I played against guys who couldn’t afford to buy shoes.
But the wonderful part was that they were eager to learn the game of basketball and have fun. They understood me and we enjoyed the experience.

Hoopistani: What do you think India needs to do to raise the level of the game here?

Jennings: The first thing is that we must accept that cricket is the #1 sport in India – basketball might not get to the top but it can be the #2 sport here. To raise the level of the game, the young players just have to keep practicing hard. Basketball is an easy and a fun game that anyone can enjoy.

Hoopistani: You have a unique view of global basketball, especially after your experience in Italy. Do you think playing away from the USA for a year improved your game?

Jennings: I didn’t go to college in the USA and became a professional at 18, and I stayed with my family overseas. Playing with grown men at that age helped me mature my game a lot. It also brought in certain habits that are common in the European game, such as twice-a-day practices which instilled a habit of hard work in me. All that hard work helped me raise my game to the next level.
Before the NBA Draft in 2009, many of the people hadn’t really seen me play for a long time or knew about my game. I think it helped me, because they were curious to see what I had learnt in Europe and that’s why I got picked 10th.

Hoopistani: What do you predict for the future of global basketball?

Jennings: The game of basketball is getting everywhere now. I’ve seen it being played all over the world. The NBA is doing a good job in promoting the game, and in India, the sport is growing and getting a big response.
The international competition in the game of basketball is getting great. We have seen this for several years now, and we saw it in the Final of the Beijing Olympics, where a very talented USA team had a hard time beating Spain.

Hoopistani: What is so special about the game of basketball that it can be embraced by so many worldwide?

Jennings: Basketball is a simple game – you can put up a hoop anywhere and play. It’s unique, easy, and fun. You don’t even need too many people to get started – it can be played one-or-one or five-or-five. It’s this simplicity that makes it such a popular sport.

Fan Question- Karan Talwar, New Delhi: What do you think about the new point guard revolution in the NBA?

Jennings: I think it’s great – it’s a new era. I love that some of the best players in the NBA are now smaller guards. Especially with someone like Derrick Rose winning the MVP, it gives other point guards hope for the future.

Fan Question- Kaushik Lakshman, Bangalore: How did the European experience give you an edge last season? How is the style of play different there?

Jennings: I got to travel all around Europe and play some of the best talent in the continent – the Euroleague is the second-best league in the world after the NBA and the competition was tough. The style of play in Europe focuses more on team ball, and it is never about just one player. That habit naturally rubbed off on me and it helped me play with the team-ball philosophy in the Bucks.

Fan Question- David Stern, Milwaukee (USA): What will be the goals for the Bucks in the upcoming season?

Jennings: We want to bring the winning mentality back into the team. We are hoping to finish top five in the Eastern conference, and get back the same form and team chemistry we had in my rookie season.