April 15, 2018

Interview: Indian YouTube Personality Bhuvan Bam lives his best basketball life at Celtics game


Over the past few years, Bhuvan Bam spread his wings to fame on multiple levels of multimedia, from hilarious YouTube videos with The Viral Fever, BB ki Vines, and a burgeoning singing career. But this past week, Bam got to experience in a brand new environment of entertainment: NBA Basketball. With NBA India, the internet personality visited the NBA India Academy to watch young prospects in action at Greater Noida, and then flew to the United States to watch in person - from his front row seat at the TD Garden to watch the hometown Boston Celtics beat the Brooklyn Nets on April 11.

After the game was over, Bam, who was an admitted novice to basketball, spoke to me about his experiences and how the sport has attracted him in recent months.

"I have never expected such a thing before," Bam said of his experience from his front row seat at the TD Garden. "I've been to cricket matches in India before, but this was something crazy! The cheering of over 18,000 fans in attendance, the echo in the stadium. It was a great match for a 'Debut Guy'. My first experience was such a luxurious one; to watch the match like this in front row, with so many people, with such a view was amazing."

Bam said that he got a gist of the game at the NBA Academy earlier in the week. "I got a gist of the game there - so when I got to the match [in Boston], I was happy I was not clueless!"

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The Celtics won the game 110-97. The injury-riddled team was led by a breakout performance by center Aaron Baynes (26 points, 14 rebounds).

Bam, who has over 7 million subscribers in India, added that the experience of paying attention to the game over the past few months has gotten him more encouraged about basketball's potential in the country - and he plans to stay involved with the NBA in the future, too.

"We still have many things to work on in India," Bam said. "Cricket is the main sport and sports like basketball are not played at such a high level. The NBA's initiatives can seriously give it a push."

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