Showing posts with label Yannick Colaco. Show all posts
Showing posts with label Yannick Colaco. Show all posts

September 11, 2019

Rajesh Sethi named new Managing Director of NBA India


The National Basketball Association (NBA) on Wednesday, September 11 named Rajesh Sethi, an accomplished media and technology executive with more than 20 years of experience in leading and managing global brands, as Managing Director of NBA India. Sethi, who begins with the NBA on Sept. 12, will report to NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.

Sethi succeeds Yannick Colaco as NBA India's MD, who stepped down from his position in March.

As MD, Sethi will oversee the league's basketball and business development initiatives in India and will be supported by the region's senior leadership team.

Most recently, Sethi was with the Essel Group, a leading business conglomerate in India, where he held various leadership roles with the group's entities, including SITI Networks, Zee Entertainment and Ten Sports. Since 2017, he has been the Chief Business Transformation Officer of SITI Networks, one of India's leading cable television systems operators, and he spearheaded the creation of multiple new offerings for SITI Networks' consumers. Prior to SITI Networks, Sethi was the CEO of Distribution and Sports Business at Zee Entertainment. Additionally, he was the CEO of Ten Sports, a subsidiary of Zee Entertainment, where he oversaw the global sports broadcasters' sports channels. Earlier in his career, Sethi was the CEO and Region Director for South East Asia of Allianz Global, a specialty insurance provider, and held executive roles with General Electric in India and Tata Motors.

"Rajesh's extensive experience in the media and broadcast industry combined with his leadership and management abilities make him the ideal person to lead our efforts in India," said Tatum. "We look forward to working with Rajesh to help take basketball and the NBA to new heights in India at a time when the game has never been more popular across the country."

Sethi joins NBA India at perhaps the most crucial time-frame in their short history. In less than a month, the league will host an NBA preseason game in Mumbai for the first time, landing the Sacramento Kings and Indiana Pacers for two matchups in Mumbai on October 4-5. The game promises to bring unprecedented attention to basketball and the NBA's operations in India. With so much stake from the NBA's high demands of operations from abroad, Sethi and the rest of the organisation will have the responsibility of ensuring that the ball bounces the right way.

"I am thrilled to join the NBA at such an exciting time," said Sethi. "The league has done a wonderful job of growing its presence in India, and I look forward to working with all our partners and colleagues here as we explore new ways to increase basketball participation and engagement."

March 5, 2019

NBA India's Managing Director Yannick Colaco to step down from his position



For the past handful of years, the NBA's brand has grown in India exponentially and in a variety of players, like an uber-talented offensive player finding a myriad of ways to land the ball in the basket. The league has expanded its relationship with domestic partners, grown the grassroots programmes, reached out to more fans than ever through TV and social media, welcomed more NBA stars to our shores, and this year, announced the first ever NBA preseason game in India.

While the league's logo has been in the forefront of this growth, the man in the backgrounds helping to manage the league's India office was Yannick Colaco. Now, after six years as the Managing Director and Vice-President of NBA India, Colaco will step down from his position.

Colaco was hired for his current role in February 2013. NBA VP of global business operations Diane Gotua will relocate from New York to the NBA’s Mumbai office to lead the business in India on an interim basis and oversee the search for a new managing director.

"The NBA’s popularity and business in India have seen significant growth under Yannick’s leadership over the past six years," said Mark Tatum, the Deputy Commissioner of the NBA. "We thank Yannick for his contributions during his tenure as Managing Director and are grateful to have Diane assist with the transition."

"I am extremely thankful to have played a part in the growth of the NBA in India," Colaco said. "From broadening the distribution of our games to our plan to bring the live game experience to fans, the NBA’s business in India has never been better. It has been incredible living and breathing the NBA everyday over the past six years, and I look forward to applying my NBA experience as I move onto my next professional challenge."

Colaco spearheaded several programmes to help the NBA grow in India, including the formation of the NBA's partnership with Reliance Foundation for their grassroots basketball training programme, the launch of the NBA India Academy in Greater Noida, the increase in live NBA games on Indian TV (with introduction of Hindi commentary too), the growth of India's retail presence through NBAStore.in, partnering with fantasy sports website Dream11, and much more.

While his tenure will leave a positive legacy for the NBA in India, his departure does come at an inopportune time, with the NBA preparing for the first-ever NBA India Games featuring the Sacramento Kings and Indiana Pacers this October. Hopefully, the transition to new leadership is smooth to oversee the Games and the NBA's next major steps in the Indian market.

December 21, 2018

NBA officially announce first-ever preseason games in India: Indiana Pacers vs. Sacramento Kings in October 2019


It's time to finally write that new chapter in basketball history: after much anticipation over the years - including leaked rumours just a few months ago - the NBA has made it official: for the first time in history, India will host two NBA preseason games between the Indiana Pacers and Sacramento Kings next year. This will also be the first time any North American league has staged games in India.

The two matchups of NBA India Games 2019 will be held on October 4-5 at the NSCI Dome in Mumbai. The announcement was made on Thursday by NBA Deputy Commissioner Mark Tatum and NBA India Managing Director Yannick Colaco in Mumbai.

"Our inaugural NBA India Games will help further untap the enormous basketball potential in a country with a thriving sports culture and a growing, young and engaged population," said NBA's Commissioner Adam Silver. "We thank the Kings and Pacers organisations for participating in this historic event."

In addition to the games, the league and its partners will conduct interactive fan activities, Jr. NBA youth basketball programming and NBA Cares community outreach events that will bring the NBA experience to fans in Mumbai. The NBA India Games 2019 will be promoted by BookMyShow and AEG and supported by a roster of marketing and merchandising partners. The games will air live in India, and will reach fans in more than 200 countries and territories on television, digital and social media.

"We are proud to be the first global sports league to bring games of this scale to India," said Colaco. "The NBA and basketball have never been more popular in India, and fans will get to enjoy world-class showcases for our sport between two exciting teams in the Sacramento Kings and the Indiana Pacers."

The Kings are the first (and only) NBA team with an Indian-born owner, Vivek Ranadive. Ranadive will fulfil his long-running dream of bringing the Kings to India for an exhibition game, and particularly to his hometown of Mumbai. Under Ranadive, the Kings helped Canadian Sim Bhullar become the first player of Indian-origin to play in the NBA. The Kings have the longest current playoff drought in the NBA (12 years) but feature an exciting young team who are finally turning things around this season. Led by guard De'Aaron Fox, Buddy Hield, Willie Cauley-Stein, and featuring this year's No. 2 draft pick Marvin Bagley, they have become one of the top scoring teams in the league and currently hold a 16-15 record.

The Pacers have a much sunnier present-day outlook, as they stand 20-12 and look healthy for a mid-tier playoff spot in the East. They are led by All Star Victor Oladipo, rising Lithuanian forward Domantas Sabonis, Bojan Bogdanovich, and Myles Turner. They have one of the league's best defensive units, and in Oladipo, likely the biggest star at this showcase.

"The Sacramento Kings are proud to be playing in the first NBA games ever held in India," said Ranadive. "As an Indian-American, it is an honour to help bring this historic moment to the country where I was raised. The sport is experiencing tremendous growth in India and we are excited about continuing to expand the NBA’s reach to fans across the globe. The world wants to watch basketball and India is a fast-growing new frontier."

"We are thrilled to be one of the first two teams to play the first-ever game in India and proud to be part of the expanding NBA worldwide footprint of our game of basketball," said Herbert Simon, Pacers' owner.

Tickets to the games will go on sale at a later date. Fans can visit nbaevents.com/indiagames to register interest for information and tickets.

Since 2006, more than 35 current and former NBA and WNBA players have visited India on behalf of the NBA. The NBA office in Mumbai opened in 2011. The NBA Academy India, an elite basketball training center in Delhi National Capital Region (NCR) for the top male and female prospects from throughout India and the first of its kind in the country, officially opened in May 2017.

May 11, 2018

NBA, FIBA, and the BFI to host second-ever Basketball Without Borders Asia Camp In India


A decade ago, the NBA took its first major chance in India, allowing the country to host the Basketball Without Borders Asia Camp - a prestigious event to scout and develop the best youth players in the continent - in New Delhi. The camp was a success, showcasing India's growing basketball prowess. The top players from 2008 emerged to be camp MVP Vishesh Bhriguvanshi, a guard from Varanasi who went on to carve a place for himself among Indian basketball greats and captain the national team. The NBA accelerated their devotion to India right after, hosting massive grassroots development programmes, elite national camps, a world-class academy, and involving the assistance of some of the league's top players to promote basketball in India.

10 years later, India gets a chance to start a new cycle of potential success.

On Friday, May 11, the NBA joined hands with the International Basketball Federation (FIBA) and the Basketball Federation of India (BFI) to announced that Basketball Without Borders (BWB) Asia 2018 will be held May 30 – June 2 at The NBA Academy India in Delhi National Capital Region (NCR), marking the second time that the NBA and FIBA’s global basketball development and community outreach programme will be held in India.

"Ten years ago, India hosted its first-ever Basketball Without Borders Asia camp in New Delhi,” said FIBA National Federations and Sport Director Zoran Radovic. "We’re excited to return to the world’s second-most populous country where basketball has really taken off over the past decade. The sport is growing extremely fast and there are great development opportunities for boys and girls. We look forward to teaming up with the Basketball Federation of India and the sport’s wider community in India so that basketball can achieve its full potential in the country."

BWB Asia 2018 will bring together the top male and female players ages 17 and under from throughout the Asia-Pacific region to learn directly from NBA and FIBA players, legends and coaches and to compete against the best young players from the region.

As a new addition to the programme, the NBA and the BFI also today announced that from May 27 – 29, The NBA Academy India will host a basketball development camp for top female prospects from throughout India as part of The NBA Academies Women’s Programme. The NBA and the BFI will identify 20-25 female prospects ages 17 and under to attend the camp. 1996 Olympic Gold Medalist and Women’s Basketball Hall of Fame member Jennifer Azzi, two-time WNBA Champion Ruth Riley and former college coach Blair Hardiek – the global technical directors for women’s programming across the league’s seven academies – will oversee the camp.

"It is a great pleasure for the Basketball Federation of India to get the opportunity to host another BWB camp in India," said BFI President K. Govindaraj. "This will be a great learning experience for all the young and talented players from India as they will be under the guidance of few of the best basketball trainers in the world, which will help them grow as basketball players and make their country proud in the future. Another outstanding effort put in by the NBA Academy that is really appreciated by the Basketball Federation of India is the development camp for the top female prospects in the country, as it will help not only grow the players but also women’s basketball in India. We are already seeing the development of the sport here since the beginning of the NBA Academy in India and the Basketball Federation of India is ready to support the NBA as much as we can."

BWB Asia 2018 and The NBA Academies Women’s Program camp will also include a variety of NBA Cares and Jr. NBA community outreach efforts with youth in New Delhi in partnership with local community organisations. These programs will highlight the power of sport to promote cultural understanding while teaching the importance of a healthy, active lifestyle and the values of the game, including teamwork, integrity and respect. Nike, a BWB global partner since 2002, will outfit the campers and coaches with Nike apparel and footwear.

"It has been an exciting year for our youth basketball development programs in India, including the expansion of The Reliance Foundation Jr. NBA Program, the launch of The NBA Academy India, the opening of NBA Basketball Schools and now the return of Basketball Without Borders to India for the first time since 2008," said NBA India Managing Director Yannick Colaco. “We’re looking forward to hosting talented male and female players from throughout India and the Asia-Pacific region this May as part of Basketball Without Borders and The NBA Academies Women’s Program, and we thank FIBA and the BFI for supporting our continued efforts to grow basketball across the country."

BWB has reached more than 3,190 participants from 127 countries and territories since 2001, with more than 50 former campers drafted into the NBA or signed as free agents. A record 24 former BWB campers were on opening-night rosters for the 2017-18 season. The NBA and FIBA have staged 53 BWB camps in 33 cities across 27 countries on six continents. More than 250 current and former NBA, WNBA and FIBA players have joined more than 200 NBA team personnel from all 30 NBA teams to support BWB across the world.

The NBA Academy India, an elite basketball training center in Delhi NCR for the top male and female prospects from throughout India and the first of its kind in the country, officially opened in May 2017 and builds on the NBA’s existing basketball and youth development initiatives in India. 

BWB Asia 2018 campers and coaches will be announced prior to the camp. Last year, two young Indian basketball players - Priyanka Prabharaka and Aashay Verma - were among the 67 boys and girls from 32 countries and territories to attend BWB's Global Camp held during the NBA All-Star Weekend in the United States.

April 28, 2018

50 basketball players from across India selected to participate in 3rd ACG-NBA Jump National Finals


The NBA has announced 50 elite youth talents from around India who will participate in the 3rd ACG-NBA Jump National Finals, which will be held at the NBA Academy India in Greater Noida on May 3-4. The ACG-NBA Jump has been NBA India's national talent search programme for India for the past few years. This year's top performers will be in contention to win a scholarship to join the NBA Academy India.

ACG, the first official partner of The NBA Academy India, will provide 50 players from around the country with the opportunity to be selected into the NBA’s elite basketball training centre at Jaypee Greens Integrated Sports Complex in Delhi National Capital Region (NCR). At the end of the two-day camp, the top prospects from the ACG-NBA Jump National Finals will be identified to receive scholarships and training at The NBA Academy India.

"The ACG-NBA Jump program is a great platform for players to develop and showcase their potential," said NBA India Managing Director Yannick Colaco. "Together with ACG, we look forward to welcoming the next class of elite prospects and providing them with world-class coaching and training to help them fulfil their potential both on and off the court."

"We are proud to become the first official partner of The NBA Academy India," said Karan Singh, ACG Director. "This new partnership builds upon the success of the ACG-NBA Jump program, which identified the first group of elite prospects to receive scholarship and training at The NBA Academy India."

The 2018 ACG-NBA Jump National Finals marks the culmination of a nationwide scouting programme which comprised of regional clinics and an open submission that allowed players to submit video entries showcasing their basketball skills, athletic ability and attitude.

In the 2016 ACG-NBA Jump program, 22 prospects were selected to receive scholarships and training at The NBA Academy India. Palpreet Singh, winner of the 2016 ACG-NBA Jump talent search program, was selected by the Long Island Nets in the 2016 NBA G League Draft. The NBA Academy India officially opened in May 2017 and builds on the NBA’s existing basketball and youth development initiatives in India.

April 24, 2018

Reliance Foundation Jr. NBA National Finals - featuring the country's top young players - to be held at NBA Academy India from April 29


In December, the new season of NBA's grassroots teaching initiative - the Reliance Foundation Jr. NBA programme - was launched to engage over 45 lakh youth in 34 cities around India. Now, as the season of hoops reaches completion, the best of the best from around the country will gather together in Greater Noida to determine India's national champions - and qualify for a first-time opportunity to compete in the Jr. NBA World Championship!

The NBA announced that the Reliance Foundation Jr. NBA National Finals will be held at the NBA Academy India in Greater Noida from April 29 - May 2. The competition will bring together eight boys and eight girls teams composed of the top 10 players from each Reliance Foundation Jr. NBA City Tournament in Bengaluru, Chennai, Delhi, Hyderabad, Kerala, Kolkata, Mumbai and Punjab.

The winning boys and girls teams will advance to the Jr. NBA World Championship from Aug. 7-12, 2018 at ESPN Wide World of Sports Complex near Orlando, Florida.

The Jr. NBA World Championship, a first-of-its kind global youth basketball tournament for elite 13- and 14-year-old boys and girls teams from around the world, will have boys and girls divisions, each comprised of 16 regional teams that will receive all-expenses-paid trips to compete in the inaugural event. The championship will include round-robin competition followed by single-elimination tournaments. The teams will be chosen from winners from eight newly-created USA regional tournaments (Central, Mid-Atlantic, Midwest, Northeast, Northwest, South, Southeast and West) and international regions (Africa & Middle East, Asia Pacific, Canada, China, Europe, India, Mexico and South America). Winners of the U.S. and international brackets will play in the World Championship game on Aug. 12.

"The Jr. NBA World Championship adds another significant layer to the NBA’s existing youth basketball programming and development efforts in India," said NBA India Managing Director Yannick Colaco. "The new global youth basketball tournament will provide Reliance Foundation Jr. NBA participants with a once-in-a-lifetime opportunity to showcase their skills on a global stage and learn the core values of the game from their peers from around the world."

In addition to the on-court competition at the Jr. NBA World Championship, boys and girls from dozens of countries from around the world will participate in off-court activities – often alongside current and former NBA and WNBA players – including life skills education, physical and mental wellness programming and NBA Cares community service projects.

The Jr. NBA World Championship will align with the NBA and USA Basketball Youth Guidelines, which promote player health and wellness and age- and stage-appropriate rules and standards. All coaches participating in the Jr. NBA World Championship will also be required to be trained and licensed.

Fox has signed a three-year deal with the NBA to televise the Jr. NBA World Championship event.

April 13, 2018

NBA launches "Swag ka Khel" to reach Indian fans through multimedia and on-ground activities for the Playoffs


NHL great Wayne Gretzky had said once that, "You miss 100% of the shots you don't take", but the true embodiment of "shooting your shot" was probably NBA legend Kobe Bryant, who made a career and won titles and awards out of shooting and missing and shooting again. The NBA's strategy in expanding in India seems like that Kobe ethos, too: there always seems to be another shot, another approach at developing the sport, another way to make basketball bigger than ever for Indian fans.

The latest shot by the NBA and their Indian broadcast partners Sony Pictures Network (SPN) is "Swag ka Khel" - the sport with swagger. For the NBA playoffs this season, the NBA and SPN launch a multimedia and on-ground campaign to reach more fans than ever in more Indian cities and to the regional language belts as well. The 360-degree marketing campaign rolled out across television, radio, outdoor, online and on-ground activation across 14 cities – Pune, Nagpur, Nasik, Ludhiana, Amritsar, Jalandhar, Chandigarh, Gurgaon, Faridabad, Ahmedabad, Surat, Vadodara, Lucknow and Kanpur.

Swag ka Khel will include everything from Hindi in-game commentary during the playoffs and interactive zones around the various cities with interactive virtual reality games as well as contests designed to engage fans. According to BestMediaInfo, NBA legends, dance teams, mascots etc. will take part in the little basketball melas.

Yannick Colaco, the Managing Director of NBA India, said, "Our market-specific campaign is focused on creating awareness and relevance to our audience that enjoys NBA Games in Hindi. We have seen a significant rise in the viewership since the launch of the Hindi commentary, especially on prime-time Sundays. We will continue to cater to the demand for NBA, and engage with our audience across markets in India to grow the game of basketball."

Rajesh Kaul, the president of Distribution and Sports Business of SPN India said, "As the popularity of NBA increases steadily over the years, the time is right to increase the reach. From insights we have gleaned, we know that NBA is building significant traction in the Hindi-speaking markets. So far, we have telecast a total of 45 NBA matches with live Hindi in-game commentary. Our attempt to expand the viewership base through Hindi commentary has been extremely successful with over 13 million viewers and to fuel this further we are launching our new campaign titled Swag ka Khel."

Schedule for Swag ka Khel on-ground activities:

  • April 14-15 - Pune - Phoenix Market City.
  • April 21-22 - Ahmedabad - Alpha Mall.
  • April 28-29 - Chandigarh - Elante Mall.
  • May 5-6 - Faridabad - SRS Mall.
  • May 12-13 - Gurgaon - MGF Mall.
  • May 19-20 - Lucknow - Sahara Ganj Mall.
  • May 26-27 - Kanpur - Z Square Mall.

March 19, 2018

NBA Schedules Games To Be Broadcast in Primetime For India


This article was first published on SLAMOnline.com on March 9, 2018. Click here for the original post.

For nearly two decades as a basketball fan in India, the NBA forced me to become a morning person. Live games from the US/Canada in the evenings would be broadcast 9.5-10.5 hours ahead in time (and even further ahead for games from the West Coast), early in the mornings. So, while fans in North America watched the biggest playoff moments in primetime, me—and thousands of other dedicated Indian fans—watched them at the crack of dawn, with our morning cups of chai/coffee and, if you shared my palette, with stuff aloo parathas.

But only the smallest number of dedicated fans could brave the mornings, to watch games before school or work, to sacrifice their social lives the night before to ensure the early wake-up call.

Fortunately, in the run-up to this year’s playoffs, the NBA is looking to change some of that. With a little fix in their schedule, the NBA is hoping to bring itself closer to the Indian audiences than ever before.

On Thursday, the NBA announced the first-ever broadcasts of live NBA games in India during primetime for the Indian audience. From March 11-April 8, 2018, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday at 10 p.m. India Standard Time (IST) on SONY SIX, SONY SIX HD, SONY TEN 3 and SONY TEN 3 HD.

This builds on the League’s NBA Sundays campaign, a weekly live primetime game on Sunday evenings in Europe and Africa.

Full schedule of the NBA Sundays games in India on SONY SIX, SONY SIX HD, SONY TEN 3, SONY TEN 3 HD:

– Sunday, March 11 10 p.m. Toronto Raptors @ New York Knicks

– Sunday, March 18 10 p.m. Oklahoma City Thunder @ Toronto Raptors

– Sunday, March 25 10 p.m. Cleveland Cavaliers @ Brooklyn Nets

– Sunday, April 1 10 p.m. Philadelphia 76ers @ Charlotte Hornets

– Sunday, April 8 10 p.m. Dallas Mavericks @ Philadelphia 76ers

“We are excited to bring primetime games to India for the first time to help meet the growing demand fans in India have for live NBA content,” said NBA India Managing Director Yannick Colaco. “The NBA Sundays campaign is part of our continued commitment to customize exciting NBA content for local audiences, and fans in India will have access to a tremendous schedule of live games during primetime featuring some of the league’s top players.”

“Providing primetime coverage of NBA games on Sony Pictures Sports Networks gives every basketball fan easy access to all the NBA action,” said Mr. Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India. “Our collaborative efforts with the NBA continue to help us engage with existing fans and develop new fans. We will strive to grow the NBA’s presence in India and expand its reach in the coming years.”

The NBA’s partnership with Sony Pictures Networks India (SPN) began in the 2012-13 season and includes more than 500 English and Hindi games each season. This season the NBA and SPN began broadcasting a package of nearly 100 live NBA games with Hindi commentary every weekend on Sony TEN 3 and Sony TEN 3 HD.

December 7, 2017

Reliance Foundation Jr. NBA programme in India for 2017-18 to engage more than 45 lakh youth in India


The NBA on Thursday, December 7 announced the return of The Reliance Foundation Jr. NBA programme, a comprehensive youth basketball initiative that applies the values of basketball to positively impact the lives of Indian boys and girls, for its fifth consecutive year. Returning to India for the 2017-18 season, the expanded programme will through March 2018 and expect to engage more than 45 lakh youth and 4,500 physical education instructors and coaches in 34 cities nationwide.

The programme – the largest in its five-year history – will focus on inspiring youth to adopt a healthy, active lifestyle by integrating basketball into the physical education curriculum of the participating schools.

"We are thrilled to enhance the presence of basketball in more cities and develop life skills amongst youth through our partnership with the NBA," said a Reliance Foundation spokesperson. "The Reliance Foundation Jr. NBA programme is in line with our goal of enabling children to develop holistically through sports."

"Between the launch of The NBA Academy India, the opening of NBA Basketball Schools in Mumbai and Delhi, and our largest Jr. NBA programme in the country to date, we are more focused than ever on growing basketball among young Indian boys and girls at all levels," said NBA India Vice President & Managing Director Yannick Colaco. "The Reliance Foundation shares our commitment to holistic development through sports and teaching the values of the game, including teamwork, leadership and respect."

The programme, which remains free for all participants, includes individual skills competitions; a timed circuit-based challenge incorporating dribbling, passing and shooting; and 5-on-5 competitions. The top performers from each in-school skills competition will qualify to attend the citywide skills challenge, and the finalists from each citywide skills challenge will compete at the City Finals in 2018. The Jr. NBA Coaches Academy will train local coaches from partner schools.

During the 2016-17 season, Jr. NBA reached more than 1.8 crore youth in 53 countries through its youth participation initiatives.

Since its launch in 2013, The Reliance Foundation Jr. NBA programme has reached more than sixty lakh youth and trained more than 5,000 physical education instructors nationwide. The programme is part of the NBA’s existing basketball and youth development initiatives in India. Students, parents, coaches and teachers can visit rf.jrnba.com, the official destination of The Reliance Foundation Jr. NBA program, to learn more.

November 25, 2017

Hoopdarshan Episode 55: NBA India's MD Yannick Colaco


The NBA has made ambitious inroads in India over the last few years, from the elite level like the NBA India Academy to the grassroots like the Reliance Jr. NBA programme. To discuss this, NBA India's Managing Director Yannick Colaco joined Hoopdarshan in Episode 55, where we also spoke about Kevin Durant's recent India trip, NBA's broadcasting and social media growth in India, and future development programmes in the horizon.

Listen to the latest episode where hosts Kaushik Lakshman and Karan Madhok also preview India at FIBA World Cup qualifiers, Amjyot Singh's foray into the NBA G-League, and Satnam Singh returning to India for the UBA League. We finish with our thoughts from the first month of the NBA, including some Porzingis-worship, Kuzma vs. Lonzo, Celtics dominance, and more.



Hoopdarshan is the truest voice of Indian basketball, and since we're such hopeless fans of the game, it will become the voice of everything basketball related we love, from the NBA to international hoops, too. On every episode of Hoopdarshan, we will be inviting a special guest to interview or chat to about a variety of topics. With expert insight from some of the brightest and most-involved people in the world of Indian basketball, we hope to bring this conversation to a many more interested fans, players, and followers of the game.

Make sure to follow Hoopdarshan on Soundcloud or search for 'Hoopdarshan' on the iTunes Store! Auto-sync Hoopdarshan to your preferred podcast app NOW!

Hoopdarshan can be found on...

November 2, 2017

NBA and Dream11 launch daily fantasy basketball game in India


Fans of Fantasy NBA, who have for years closely chronicled and competed on Yahoo!, ESPN, etc will be glad to know that there is now an officially-sanctioned option exclusively for Indian fans. The NBA in India has partnered with Dream11, a fantasy sports portal, to launch their official NBA Fantasy Game this season.

NBA and Dream11's official game will be a free daily fantasy game available on NBA.com in India, and can also be accessed via Dream11.com and the Dream11 app, which is available for download via the App Store and the Google Play Store. Users can create a team with 100 playing credits, join contests, and win a variety of prizes and rewards, including NBAStore.in gift cards, NBA merchandise, Dream11 game bonuses, and the opportunity to win a trip to the USA for the the 2018 NBA Finals.

More via IndianTelevision.com

"We are excited to partner with the NBA to add basketball to our growing set of fantasy sports offerings," said Dream11 CEO and Co-Founder Harsh Jain. "Fans of the official NBA fantasy game will enjoy a fast and responsive platform which delivers a rich user experience. We believe that avid and casual fans alike will enjoy this simple and easy to understand way of engaging with the NBA."
"The official NBA fantasy game with Dream11 will be a great platform for fans to engage with the league alongside millions of NBA fans," said NBA India Managing Director Yannick Colaco. "Fantasy basketball provides an engaging fan experience and can help drive tune in to our NBA game broadcasts on Sony SIX and Sony Ten 3."

Dream11 was originally launched as a Fantasy Cricket site before they expanded to Football, Kabaddi, and now, NBA.

Go here to start playing the NBA Fantasy Game!

October 16, 2017

Sony plans to broadcast 100 NBA games with Hindi commentary in India this season


After a short, eventful off-season where (thankfully) it felt like the NBA never really went away, the new season is almost here, tipping off on October 17 - or the morning of October 18 if you are watching from India. There are going to be a number of players in new jerseys this season, and many teams literally wearing new jersey designs, and the potential of new legends to be made.

In India, there is also going to be a lot more NBA in Hindi.

With a mission to penetrate the popularity of the game deeper into the Indian market, the NBA and its Indian broadcast partner Sony Pictures Networks (SPN) have decided to air almost a 100 regular season games with Hindi commentary this season. The games will also, of course, continue to be simulcast in English as usual in Sony's other sports channels live.

According to the Economic Times, the move comes on the back of a trial period last season, when fourteen playoff games were broadcast with Hindi commentary on the Ten 1 channel. As per data provided by NBA India, the games with Hindi commentary were viewed on TV by 8.9 million people in India.

Sony SIX and Sony SIX HD, for the last few seasons, have broadcast two live games almost every morning during the NBA season in India in English. Now, two games per week - during the weekends - will be broadcast on Sony Ten 3 and Sony Ten 3 HD in Hindi, along with the Live wraparound show ‘Around the Hoop’

More via The Economic Times:

“India is one of the top 2 priority markets for us,” said NBA India managing director Yannick Colaco. “We want to popularise the game of basketball and NBA in India. That means we should make it more accessible for the audiences. With this move, we will be able to engage with not just existing, but also potential fans.”
Talking about statistics from last season’s trial run, Colaco said in the Hindi-speaking markets (HSM), the viewership of the telecast with Hindi commentary was double of that with English commentary.

A panel of expert commentators has been engaged to deliver analysis in Hindi for each game, said Rajesh Kaul, president of sports and distribution business at SPN.
The commentators have undergone training to fine tune their abilities in presenting NBA games, which included personalised training by long-time Indiana Pacers’ play-by-play announcer Chris Denari.

चलो बहुत अच्छी बात है. अब पहले से और ज़्यादा प्रशानशक NBA बॅस्केटबॉल का आनंद ले सकेंगे. With the Warriors sure to make another deep playoff run, I'm waiting to see who will be the first commentator to call Stephen Curry and Klay Thompson the छिड़कना-वाले भाईलोग #Splash Brothers.

August 6, 2017

All Around The World



There are over a billion people in India—and none have ever played in the NBA. With a new elite Academy, the League hopes to turn this raw potential into basketball’s next big market.

This feature was first published in SLAM Magazine's September 2017 issue (SLAM # 211) and on SLAMOnline.com on July 17, 2017. Click here to read it on the official website.

Morning practice has ended for the 21 elite prospects at the NBA Academy India in Greater Noida, a city in the suburbs of the capital city New Delhi. The 13- to 17-year-old young men—chosen from a competitive evaluation stage that included hundreds of players from six cities around the country—now pair up for a few minutes to stretch, cooling down after a tiring session.

There are no more sounds of basketballs bouncing on the wood court, no rims clanging, no instructions from the coaches, and no squeaking from the soles of the royal blue Nike KD 9s that the 21 young players have laced up over their feet.

It’s a state of peace rarely found in the culture that created Yoga in its never-ending quest for tranquility. India is expected to overtake China as the world’s largest population in a few years, and every hectic moment in the country is a full-court press of pressure, from competing for the highest grades in the cutthroat national examination systems, jostling for space in Mumbai local trains, to queuing up in desperate masses outside ATMs when the currency was de-monetized. We Indians are in a constant state of squeezing in together and fighting to make our space.

Which is why the first class of recruits into the Academy—launched in May as the NBA’s biggest investment in India yet—enjoy the luxury of being free from the tougher distractions of life. They are in a world of their own, a secluded lagoon of basketball, where international coaches are training India’s best young prospects to make the next big jump and inspire a nation of young Indians to be devoted to the sport.

Despite a population of over one billion, not a single Indian has played in an NBA game. In 2015, the Mavs made 7-2 big man Satnam Singh the first Indian to be drafted into the NBA, but he has since only played for the Texas Legends, the organization’s G League affiliate. Last year, Palpreet Singh Brar was drafted by the G League’s Long Island Nets but never made the roster. India has a long yet largely unsuccessful basketball history, but there is potential in the grassroots to unearth a player capable of participating in NBA basketball.

Robin Banerjee, a 6-3 14-year-old, is one of those young players with hoop dreams. Banerjee’s father owns a small printing business in Patna, Bihar, a poor state that has rarely produced basketball talent in the country. Banerjee, however, had passion and aptitude for the sport early in his life. At 12, he left Patna to attend a specialized coaching center in Varanasi, another small town in a neighboring state. Last year, he heard about the ACG NBA Jump program that scouted the best prospects for the Academy, so he traveled about 430 miles southeast all alone on a train to take part in the event in Kolkata. He and two others were chosen from among over 600 aspiring ballers. A few months later, he qualified as one of the final 21 prospects. [As of presstime, the NBA Academy was planning to invite three more prospects for a total of 24, but they hadn’t been selected yet.—Ed.]

The Academy’s location at the Jaypee Greens Integrated Sports Center in Greater Noida is secluded from “real” India. Here, Banerjee and the other young prospects play, live in large dormitory-style rooms, eat their meals, and have access to exclusive club gym and swimming facilities. Twice a day, Banerjee takes part in training with coaches from Spain, Belgium, the United States and India.

“We practice all the time,” Banerjee says, “and when we’re done, there is nothing else to do but more basketball. There is a TV in our room where we watched the playoffs together.”

To spread the game in the grassroots, the NBA has been making inroads in India for several years. Their most concentrated efforts have come through the Reliance Foundation Jr. NBA program, a strategy that has been introducing basketball curriculum to schools since 2013 and has reached over six million kids and five thousand coaches.

“No development programs can work on their own—there has to be an entire ecosystem,” says Yannick Colaco, the Managing Director of NBA India. “We had to start at the base of the pyramid, the bottom. To get kids to have fun playing basketball.”

Once the game is more ingrained in the culture, the Academy hopes to find the diamonds in the rough. India’s tussle against a large, competitive population is also the country’s undeniable advantage.

The NBA’s Deputy Commissioner Mark Tatum was in India for the launch of the Academy. Tatum was previously part of Indian basketball history when he called out Singh’s name with the 52nd pick for the Mavericks at the 2015 NBA Draft. Now, he is hopeful that a successor can rise from the Academy.

“There will be a lot of divergent pathways,” Tatum told us in an interview from Mumbai on the day before the Academy’s launch. “Some kids will play at DI colleges in the US. Some will play in the G League. Some in other leagues around the world. We’re hopeful that in the next five to 10 years or so that we’ll see an NBA talent coming through.”

Potential NBA talent in India has been squandered too often. Skilled players have either been scouted too late or not provided the correct infrastructure to raise their games to be more competitive at the international level. The most poignant case is of Amritpal Singh, a powerful, 6-10 center. Amritpal is the son of a farmer, born in the tiny Punjabi farming village of Fattuwal. He didn’t know what a basketball was until he was 18 years old. By 22, he was the captain of the Indian national team, leading the group to surprising victories over China. The now-26-year-old has also played professionally in Japan and India.

Amritpal’s story can be seen as encouraging. But from another perspective, Amritpal’s case is a sobering reminder that a great number of young players weren’t getting the guidance and training at an early age to make the most of their potential.

With the Academy, there is now some hope the next generation of Amritpals can be scouted and taught the game earlier. Colaco says the Academy hopes to employ a holistic, 360-degree approach to player development with focuses on education, leadership, character development and life skills. The NBA will provide education for those selected at the public school in Jaypee Greens. The Academy has already hired a technical director to customize a future woman’s program.

There are similar NBA Academies in China (in Hangzhou, Jinan and Urumqi) and in Senegal (in Thies). India is a unique culture, however, and Tatum understands both the challenges and the opportunities that this program presents for the League’s ambitions.

“I think the opportunity is that in a short amount of time, there are kids here who have been identified through a national scouting network,” Tatum says. “What’s so positive is the level of talent we’re seeing from young kids in a market where basketball infrastructure hasn’t been great. It is a huge opportunity that we’re excited about.”

For now, the millions of young players who are beginning a relationship with the sport can have a realistic goal in mind, an aim to be among the chosen few at the NBA Academy India, to find breathing space for themselves from the cacophony of the country with the calm of basketball. For recruits at the Academy, like Banerjee, the promise is now of a brighter future beyond their wildest dreams, of earning a scholarship in a college abroad, of playing in a foreign professional league, and, of course, in the holy grail of hoops.

It’s simple, really, as the young Banerjee says: “I want to play in the NBA.”

July 20, 2017

Kevin Durant to visit India to coach NBA Academy prospects and donate basketball courts


Kevin Durant's 2017 Summer Checklist:
- Win his first NBA title? Check.
- Win the Finals MVP award? Check.
- Re-sign with the Warriors on a bargain? Check.
- Visit India? Almost there!

Yes, Durant, who has been the brightest star under the scorching headline of NBA news since he joined the Golden State Warriors last year, will cap off a memorable twelve months by visiting India next week. The NBA announced that Durant will visit New Delhi and Greater Noida on July 27th to support the continued growth of basketball in the country. Durant will coach top prospects at the NBA's elite India Academy, host a large-scale clinic for thousands of young players around the country, and donate two basketball courts to a local school through his charity foundation.

Durant will begin his official trip on July 27th in New Delhi with a visit to the Ramjas School, where he will donate two new basketball courts to the school as part of the Kevin Durant Charity Foundation’s "BUILD IT AND THEY WILL BALL" Courts Renovation Initiative. Durant will then visit The NBA Academy India at the Jaypee Greens Integrated Sports Centre in Greater Noida, becoming the first active NBA player to visit the academy. Durant will coach the prospects through a series of shooting, passing, dribbling and defensive drills. On July 28, Durant will lead a large-scale basketball clinic for 5,000 youth from the Reliance Foundation Jr. NBA programme – 1,000 of the athletes will be onsite while the other 4,000 boys and girls will join virtually from Bengaluru, Chennai, Hyderabad and Kolkata via a satellite link. Durant will conclude his trip with a visit to the Taj Mahal in Agra on July 29.

"I’m excited to travel to India to help promote the game of basketball and meet the prospects at The NBA Academy India," said Durant. "I’ve wanted to visit India for a long time, and I can’t wait to experience the country’s unique culture and share my knowledge with the kids there."

"We are thrilled to host 2017 Finals MVP Kevin Durant in India," said NBA India Managing Director Yannick Colaco. "Kevin is coming off an historic season with the Golden State Warriors. Having one of the very best players in our league interact with the basketball playing youth of India will serve as great inspiration to the next generation of players here, especially the high-performing prospects at The NBA Academy India."

Indeed, Durant is one of the best players - if not, the absolutely best player (with apologies to LeBron, Curry, Westbrook, Kawhi, and Harden fans) - in the NBA at this moment. That previous point might be debatable, but what is definitely not up for debate is that Durant will instantly become the most-talented basketball player to ever step foot on Indian soil. On a Hoopdarshan podcast last month, we discussed the history of NBA players to visit India, and KD's presence will be historic because he will clearly be at top of that totem pole.

By now, Durant's story is well known among NBA enthusiasts. He was the second pick by the Seattle Supersonics back in 2007, and moved with the team to become the leading star for the Oklahoma City Thunder a year later. Over the years, Durant has developed into one of the greatest scorers in NBA history, winning the 2008 Rookie of the Year, making seven All NBA teams, gathering four scoring titles, reaching his individual pinnacle with the 2014 MVP Award, winning two gold medals for USA in the Olympics and one gold at the FIBA World Championship. Last season, he spectacularly and controversially left the Thunder to join the unstoppable Golden State Warriors, whom he helped to the 2017 NBA Championship as the Finals MVP.

Durant's visit to the NBA Academy will be the highlight of the trip. The Academy, which I wrote about in detail for the most recent issue of the SLAM Magazine, opened in May and hopes to employ a "holistic, 360-degree approach to player development with focuses on education, leadership, character development and life skills". The NBA will be hoping that, through this Academy, they can help players with basketball promise reach their full potential.

Welcome to India, KD. Hope you survive that Delhi summer - it might be tougher than any defense you've faced in the NBA all season. Take back some curry for Steph.

June 16, 2017

12 Indian youngsters selected for NBA Asia-Pacific Elite camp in China


Over the past few years, the NBA has opened elite basketball academies in Australia, China, and most-recently, India, to tap into the youth basketball potential in these regions. Now, the NBA plans to bring together the cream of the crop of the selected few players for a short, special training camp.

The NBA will hold an fourth Asia-Pacific elite basketball training camp in Hangzhou, China, from June 18-21 this year. The camp will feature 73 young boys and girls from China, Australia, New Zealand, Korea, and India, too. 12 players from the NBA Academy India in Greater Noida will be heading to Hangzhou for this camp for the first time.

The 12 Indian players have been shortlisted from the 21 resident players currently at the NBA Academy India. The Academy only opened earlier this year and the first crop of players selected are all male.

The Selected Indian players for the Asia-Pacific Training Camp are: Robin Banerjee, Vivek Chauhan, Jagshaanbir Jhawar, Sejin Mathew, Shanmugam Murugan, Riyanshu Negi, Suraj Pathak, Preshit Pawar, Prashant Rawat, Parth Sunil Kumar Sharma, Princepal Singh and Manoj Singh Sisodiya.

Further details via The Times of India:

In the advance training camp that is held once in two years since 2011, seasoned NBA players and coaches will lead the campers through a variety of activities on and off the court, including movement efficiency, positional skill development, shooting and skills competitions, 5-on-5 games and daily life skills seminars focusing on health, leadership and communication.

"Competitions and playing in a competitive environment are a critical element in the development of young athletes. These trips to China and Australia will not only challenge the athletes of NBA Academy India competitively, but also provide them vital international exposure, contributing to their all-round growth as individuals," NBA-India's managing director Yannick Colaco told TOI.
Current NBA players Malik Beasley of Denver Nuggets, Andrew Nicholson from the Brooklyn Nets and Garrett Temple of Sacramento Kings will guide the campers. They will join former WNBA player Zheng Haixia, NBA assistant coaches Ryan Bowen, Charles Klask, Bob Thornton and FIBA coach Ronald Cass to train the campers. At the conclusion of the camp one boy and a girl will be named as Asia Pacific Team Camp MVPs.

The camp will also include a variety of NBA cares community outreach efforts with youth in Hangzhou in partnership with local community organizations.
 Hopefully an Indian player can return home next week with the MVP award!

May 20, 2017

Kenneth Faried is in India, watching the Playoffs and chilling at the Taj



In case you missed it, the "Manimal" himself, Kenneth Faried of the Denver Nuggets, landed in India earlier this week in behalf of the NBA to promote the ongoing NBA Playoffs. He will be travelling to Mumbai, Delhi, and Agra during his trip.

Faried's first stop was already at the Taj Mahal in Agra soon after he landed up in India on Wednesday. On Saturday, May 20, he will stop over in New Delhi where he will engage with fans at the Ambience Mall in Gurgaon as part of NBA Zone powered by Jabong, the largest basketball entertainment festival in India. On May 21, Faried will travel to Mumbai for a live television appearance on Sony SIX’s NBA morning show “Around the Hoop” to share his perspective on the NBA Playoffs.

“I’m excited to visit India for the first time and celebrate the Playoffs with fans,” said Faried. “The NBA is doing a lot to develop young players there, and I’m looking forward to seeing the passion they have for the game firsthand.”

“Hosting NBA players in India is an important part of our continued efforts to grow basketball across the country,” said NBA India Managing Director Yannick Colaco. “The opportunity to meet and interact with a player of Kenneth’s caliber will inspire young boys and girls to learn the game and the values it teaches, including teamwork, integrity and respect.”

Faried, a 6’8” forward from Newark, New Jersey, was selected 22nd overall by the Denver Nuggets in the 2011 NBA Draft. Faried was named to the NBA All-Rookie First Team in 2012 and selected as the Rising Stars Challenge MVP at NBA All-Star 2013 in Houston. Faried averaged 9.6 points and 7.6 rebounds per game over the past season for the Nuggets, who finished 9th in the West.

NBA Zone powered by Jabong is a basketball lifestyle event that brings the NBA experience to fans in India through digital and social media engagement, oncourt competitions, an innovative cinematic experience, gaming, music, merchandise giveaways and more. The event is free and open to the public and will be conducted over 26 weekends in malls across Bangalore, Mumbai and New Delhi, reaching more than half a million fans.

April 7, 2017

NBA launches its first Basketball School - in Mumbai


When I was young, the NBA was what we did when we were trying to avoid school. Getting late for class because of the live early morning NBA games. Reading SLAM Magazine instead of English Literature. Hoisting up jumpers on the court late into the night instead of catching up on homework or sleep.

Ah, how things have changed. Now, for a select fortunate few, the NBA could be school itself.

The NBA announced on Friday the launch of the NBA Basketball School, a network of tuition-based basketball development programmes around the world open to international male and female players ages 6-18. For Indian basketball fans, the news is especially closer to home: the first of these groundbreaking schools was launched by the NBA in Mumbai on Friday.

According to NBA India, the NBA Basketball School in Mumbai was launched as part of a multiyear agreement announced with India On Track (IOT), one of India’s leading sports management, marketing and development companies. Additional NBA Basketball Schools will be launched in India and around the world in the coming months. The school will be located at the Jamnabai Narsee School in Vile Parle West.

Registration to attend the NBA Basketball School in Mumbai is now open at indiaontrack.nba.com.

"Our goal is to inspire more young male and female players to learn the game under the guidance of established coaches with proven training techniques,” said NBA Vice President, International Basketball Operations & Head of Elite Basketball, Brooks Meek. "The NBA Basketball School builds an additional track between the Jr. NBA and NBA Academies with the goal of increasing the pool of players who have the talent to attend our academies around the world."

The Jr. NBA, the league’s global youth basketball participation program for boys and girls, will help identify young players who have the talent to attend NBA Basketball Schools. From there, the top players at each NBA Basketball School will have the opportunity to be selected to attend NBA Academies, the league’s network of elite basketball training centers around the world to develop top international male and female prospects. The NBA's first Academy in India was announced in the Delhi-NCR region recently.

Each NBA Basketball School will feature year-long, tuition-based programs open to international male and female players ages 6-18. The NBA Basketball School curriculum covers on-court training, strength and conditioning, and basketball education for young players ages 6-18 and will be implemented by local coaches working directly with the NBA’s International Basketball Operations staff around the world.

"There has never been a more exciting time for the growth of basketball in India," said NBA India Managing Director Yannick Colaco. "Between NBA Academy India welcoming 24 elite prospects and the launch of NBA Basketball Schools with our partner India On Track, we are investing more than ever in identifying and training India’s aspiring young players."

"We are now at the cusp of a new phase in India’s sporting journey, and to ensure its continued growth we need to lay down strong foundations for basketball," said IOT Founder and CEO Vivek Sethia. "This initiative jointly executed by the NBA and India On Track will help to create a platform to identify and engage the untapped basketball potential in India thereby creating a larger talent pool for academies to choose from."

According to their programme overview, the NBA Basketball School will take input from NBA coaches, former NBA players, and player development experts to develop a comprehensive basketball curriculum approved by the National Basketball Coaches Association that will be introduced in partnership with school coaches. The program will be led by teams of foreign and local coaches with NBA regional heads overseeing all training operations. In-depth information about their basketball curriculum is provided on the NBA Basketball School's official website.

Australian Ryan Burns, an experienced international basketball coach, will be the school's technical director.

This is a great opportunity for young players in the city. Hopefully more NBA schools pop up in other cities to tap into India's wealth of potential basketball talent around the country.

March 8, 2017

NBA plans to woo larger Indian audiences with Hindi commentary soon


With broadcasts over the decades on ESPN/Star, Ten Networks, and most-recently, Sony SIX, NBA fans in India have become relatively familiar with the voices behind the NBA. The English commentary featuring the voices of Marv Albert and Jeff Van Gundy, Mike Breen and Kevin Harlan, Doris Burke and Mark Jackson, and a personal favourite - Walt Frazier - have become as legendary as the biggest moments in the game itself. The commentary has played along as the NBA's perfect soundtrack, providing fans in India (and around the world) the perfect language of basketball expression.

Very soon, it seems that India's other official language - Hindi - is set to enjoy its own moment of verbal basketball gymnastics.

At a conference in Mumbai organised by Asian-pacific digital broadcasting association CASBAA, NBA India's Managing Director Yannick Colaco mentioned that the NBA was very close to featuring Hindi commentary during Sony SIX broadcasts of live games in India.

Via IndianTelevision.com

Speaking at the CASBAA OTT summit in Mumbai, NBA India executive Yannick Colaco said that, since audio was very important for sports content, they were actively looking at going regional. "We are already having the audio for 600 games in Chinese," he stressed, adding that, in three months, NBA planned to have its games commentary in Hindi as well.

The NBA's decision follows a familiar blueprint pursued by the English Premier League (EPL) for football, which was a promising thought but was received to mixed reviews. The NBA was reportedly watched by over 140 million viewers in India over the course of last season.

Hindi is the second-most spoken language in the world (after Mandarin), with nearly 500 million speakers combined who speak it as a native or a second-language. With this move, the NBA could reach out to millions of viewers in India who are much more comfortable with Hindi than English as the language of broadcast, potentially expanding their fan-base further. It will take away from some of the perceived "elitism" of the game - of basketball as a foreign sport just for comfortable English speakers - and bring it down to the grassroots.

But on the other hand, I can also expect some backlash. Just like the reaction to EPL in Hindi, many habitual viewers will not be comfortable with the change in language and terminology from something that they have become accustomed to. Furthermore, there are millions of basketball fans in India who don't speak Hindi. Hindi and English are the most spoken languages in the country, but a large percentage of the population speaks various regional languages like Bengali, Telugu, Marathi, Tamil, Kannada, etc.

Of course, hardcore Indian basketball fans already have some experience of Hindi commentary and broadcast, and we can thank DD Sports for that. For decades, India's national championships have been broadcast both in English and Hindi (and often, in other languages too). They haven't always been very good.

Abroad, the most famous example of a crossover of American sports and Indian language has been the success of Hockey Night Punjabi, the Canada-based broadcast of the Ice Hockey league NHL. The Sacramento Kings have been ahead of the "India outreach curve" in the NBA thanks to their Mumbai-born owner Vivek Ranadive. At recent "Bollywood Nights" in Sacramento, they have made pre-game P.A. announcements in Hindi and had players wearing warm-up jerseys in the devanagari script.

Ultimately, the success of NBA in Hindi will depend not on the language but on the quality of commentators. The NBA will have a tough job at finding those rare individuals who are both articulate in Hindi and also experts in the NBA and basketball. Hindi speakers who cannot tell their Wilson Chandler from Chandler Parsons will not do. NBA experts without expertise in smart and coherent Hindi will be a let down: even many of us First-Language Hindi speakers would falter at instinctively remembering our paryayvachis and viloms. I also hope that the NBA looks at current and former Indian basketball players who have a natural understanding and experience of the game.

The NBA is ultimately a North American league and will always be first identified by its English commentators. But I hope that the move to switch to Hindi can be done the right away so we can have Hindi's own response to Marv Albert's "Yes!" and Walt Frazier's most popular "Clydeisms".