First, the good news: In a press release yesterday, the NBA announced that they have partnered with Multi Screen Media (MSM) for a multi-year television broadcast deal in India. Continuing over from last year, MSM’s new sports channel Sony SIX will continue to show live NBA games in India all season. There will be a lot more than games actually: SIX will broadcast some original NBA programming, and more interestingly, focus on customised NBA programmes from India itself. This, the NBA says, will help focus on engaging Indian youth by bringing together talent from the NBA, Sony Entertainment, and Bollywood.
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