October 17, 2012

NBA 3x to be launched in Mumbai for the first time

NBA-India Press Release: The NBA will be hosting the inaugural NBA 3x in Mumbai on October 20-21 at the Inorbit Mall in Malad. The free interactive event will combine basketball and entertainment to bring an unprecedented NBA experience to fans in Mumbai.

NBA 3x will feature the largest 3-on-3 basketball tournament ever staged in India with 400 teams expected to participate; performances from top musical artists and well-known DJs each day; and a variety of on and off the court activities for fans.

The 3-on-3 tournament will have two age divisions: 16-18 and 18-23. The winners in from the cities of Delhi, Hyderabad and Chennai will be flown to Mumbai to compete in a National Championship on October 21. The national champions in each division will qualify to participate in a 2013 FIBA/NBA Asia 3-on-3 basketball tournament.

Two of India's top DJs - Clement and Ajit - will perform on October 20 while award winning singer Anushka Manchanda will be performing on October 21.

NBA 3x will bring authentic NBA-style entertainment to fans in India. Fans will participate in a variety of free contests and activities with the chance to win NBA merchandise. They can participate in basketball clinics, play NBA video games and measure themselves against cut-outs of NBA players. For a full event schedule, fans can visit NBA.com.

Sprite will send two participants from the national champion team in the 18-23 division to NBA All-Star Weekend 2013 in Houston. These two participants may get a chance to be part of the global pool of players from which NBA superstars Kobe Bryant and LeBron James will select to be part of the Sprite Team Sudden and Team Intense competition during NBA-All Star 2013. In addition, the first Sprite Basket Blast 2012 will take place in select cinemas across select cities in India from September through October.

Fans can purchase a Sprite Combo at participating cinemas to enter a lucky draw to get a chance to travel to NBA All-Star 2013. Four Winners will be selected and win trips to All-Star.

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