September 15, 2012

NBA Launches 1st ever 3x3 Tournament in India

NBA-India Press Release - The National Basketball Association (NBA) today launched the first-ever NBA 3x Presented By Sprite in India at The Great India Place Mall. The free interactive event combines basketball and entertainment to bring an unprecedented NBA experience to fans in Noida and Delhi. NBA 3x will be held in four cities from September 15-October 21. The event will visit Delhi, Hyderabad, Chennai, and Mumbai.

Seven-time NBA Champion Robert Horry and the Golden State Warriors dance team, the Warrior Girls, tipped off the event today. Horry played 16 seasons in the NBA for four teams. His seven championships are the most of any player not to have played on the 1960’s Boston Celtics.

The opening day also included a performance by hip hop and Bollywood artist Hard Kaur.

NBA 3x features the largest 3-on-3 basketball tournament ever staged in India with 400 teams expected to participate; performances from top musical artists or well-known DJ each day; and a variety of on and off the court activities for fans.

The 3-on-3 tournament will have two age divisions: 16-18 and 18-23. The winners in each city will be flown to Mumbai to compete in a National Championship on October 21. The National Champions in each division will qualify to participate in a 2013 FIBA/NBA Asia 3-on-3 basketball tournament.

NBA 3x brings authentic NBA-style entertainment to fans in India. Fans will be able to participate in a variety of free contests and activities with the chance to win NBA merchandise. They can participate in basketball clinics, play NBA video games, measure themselves against cut-outs of NBA players. Fans present today also got a chance to interact with Horry and the Warrior Girls.

Supporting NBA 3x, Sprite will send two participants from the national champion team in the 18-23 division to NBA All-Star 2013. These two participants may get a chance to be part of the global pool of players from which NBA All-Stars Kobe Bryant and LeBron James will select to be part of the Sprite Team Sudden and Team Intense competition during NBA-All Star 2013. In addition, the first Sprite Basket Blast 2012 will also be taking place in select cinemas across select cities in India from September through October.

Fans can purchase a Sprite Combo at participating cinemas to enter a lucky draw to get a chance to travel to NBA All-Star 2013. Four Winners will be selected and win trips to All-Star.

“We are excited to tip off NBA 3X presented by Sprite in Delhi with the help of seven-time NBA Champion Robert Horry. The event combines NBA-style entertainment, 3-on-3 basketball, and music to engage youth and build our fan base in India,” said NBA India Senior Director of Development Akash Jain. “This is the largest fan programme we have ever hosted in India and the wide range of basketball and lifestyle elements will provide memorable experiences for our fans.”

Here is the schedule for NBA 3x Presented By Sprite:


  • Delhi NCR: September 15-16
  • Hyderabad: September 22-23
  • Chennai: October 13-14
  • Mumbai: October 20-21

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