October 12, 2014

BFI makes GoZoop official digital partner for Indian school/college basketball leagues

The Basketball Federation of India (BFI) promised a more professional approach to aiding the rise of the game in the country, and with the massive expansion of this season's Indian school and college leagues, they are looking to make inroads in the digital world too, to help create further awareness about the basketball events around India.

To do so, the BFI announced recently that they have made Indian digital and social media agency GoZoop their official digital partner for the Indian School Basketball League (ISBL) and the Indian College Basketball League (ICBL). Both leagues - held in 22 and 21 cities respectively around India - are being organized by the BFI in partnership with IMG Reliance.

Afaqs! reported that, as a part of the mandate, Gozoop will help in increasing awareness and interest around basketball among the youth across India. The ISBL and ICBL both began a few weeks ago and are slated to conclude the season with national finals in New Delhi in December.

Ahmed Naqvi, CEO and co-founder of GoZoop said, "We're really excited be a part of [this partnership]. Sports have a unifying power to connect people and we will use the digital medium to further enhance this."

A few weeks ago, I spoke to the BFI's CEO Roopam Sharma about the basketball leagues, financial challenges, and the NBA dream in Indian basketball. She stated that the BFI was aiming for a more professional and comprehensive approach in the school/college leagues this year, and the news of this partnership with GoZoop is a step in that direction. "Our association with Gozoop will allow the nation's basketball enthusiasts to come together as a community," said Sharma.

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