July 13, 2010

Mahindra Satyam tie-in with the NBA

I watched a lot of the FIFA World Cup the last month. A lot. As a matter of fact, I'm still trying to survive that feeling of emptiness every evening now that the matches are over.

And while my eyeballs were glued to the action on the field, I regularly noticed perhaps the only Indian influence on the world football stage. No, not Sunil Chhetri, or Vikash Dhorasoo - I mean those giant advertisements by the side of all the fields with the words 'Mahindra Satyam'.

The company was the official IT-partner for the World Cup, working on the tournament's technology backbone situation. Mahindra Satyam has now bagged a deal to work with the NBA in the US, too.

From Business-Standard:

The company has bagged a deal for the Singapore Youth Olympics, scheduled to be held from August 14 this year, for which it has already started doing some part of the work. Also in place is a tie-up with men's professional basketball league in North America, the National Basketball Association (NBA), according to an official privy to the development.

Not exactly Indian-at-the-NBA news, but definitely, of India, at the NBA.

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