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October 17, 2018

Air Canada revamp and inaugurate Matunga basketball court in Mumbai - with help from Indian basketball stars


Mumbai has a long and proud history of basketball, featuring great little hubs of competition around the metropolis. One of those famous basketball neighbourhoods - Matunga - received a happy boost earlier this week with a little help from some foreign friends. Led by an effort by Air Canada to shed light on their Indo-Canadian partnership, Matunga's Hoopers Ground basketball court was revamped and inaugurated over the past weekend. Air Canada partnered with award-winning content creators Beautiful Destinations to complete the court's new look and featured Indian basketball players, musicians, and artists to highlight the court's inauguration ceremony.

The court revamp was the latest iteration of Air Canada's "Fly the Flag" initiative to highlight "how people all over the world are making an impact in local communities, while displaying the values of diversity, equality, and inclusivity". Renowned Indian artist Sajid Wahid, through ST+ART India Foundation, used colour and design that were reminiscent of Canada and India. Indian basketball players including Varanasi's famous Singh Sisters (Divya, Prashanti and Akanksha) and Indian-Canadian musician Raghav Mathur were present at the unveiling of the court.

More details, via Qrius's article by Elton Gomes:

The objective was to showcase Mumbai’s beauty, diversity, and vibrant culture. The initiative began as an attempt to create an enduring positive space in the community for people to come together — a space that would leave an artistic legacy that can be viewed from the sky.


Speaking at the event, Arun Pandeya, general manager of Air Canada – India & South Asia said, "At Air Canada, we believe that by doing good and by participating fully in the communities we serve, our airline truly thrives. We’re committed to giving back through a range of initiatives each year that help advance diversity, equality and inclusivity around the world. Air Canada is grateful for the opportunity to add value in meaningful ways to the neighborhoods and communities in this wonderful nation. We thank our partners for making today’s event such a success, and the youth for taking part in the inaugural game on the new court."

The photographs from this court look beautiful and help to add more character to a city teeming with basketball potential. Hopefully, the aesthetic is just the first step to attract young players to come to the court - but it will be the love of the game that will hopefully make them stay.

On a sidenote to this story was the unfortunate arrest of a Scottish national - Tom Jauncey, the co-founder of Beautiful Destinations - who had come to Mumbai to videograph the court revamp and was arrested for flying a drone near the Mumbai airport without permission.

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